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Virtual Only: The Story of Pilatesology’s Nearly Decade in the On Demand Business
The Pilatesology story What inspired Alisa Wyatt to turn her passion for practicing classical Pilates into a formidable and successful business... Read More
Video Tips: Marketing Your New Service
After recently learning How to Strategically Add A New Service or Product, the next step is knowing how to market it.... Read More
State of the Industry Part II Recap
Recap from April 2020 State of the Industry The next 12-18 months are going to be difficult. Many friends may... Read More
Is Your Business Leaving Money on the Table? The Opportunities of Corporate Wellness
In the times of working from home, employers are looking out for the mental and physical health of their employees... RSVP
Breathe Easier: How Retail Revenue Can Support Your Biz
For many studio owners retail can feel like a "nice to have" or "brand necessity" with little ROI but this... RSVP
Partner Up: How Strategic Partnerships and Pivots have brought Bikram Yoga Works Success
We all know we can't do it alone, but this tip goes further than referring to team management. In the... View
Video Sneak Peak: Marketing made Accessible, Tips for Cultivating In House Talent from Lisa Taylor
Marketing feeling out of your reach right now? Can't afford to hire an agency and also operating with less staff?... Read More
How Tammeca and Harlem Cycle Pedaled All The Way to a Massive Social Presence and Major Collabs
The Harlem Cycle Story Tammeca Rochester, founder of Harlem Cycle, took her first spin around the Central Park loop eight... Read More
The Principles of Pricing Your Virtual Fitness Business
Pre-Covid or post, pricing has always been a hot topic While the trending topic du jour may have shifted from... View
From Chance Marathon Runner To CEO of Mile High Run Club; the Story of Willy Heath
William (Willy) Heath is not your average seasoned boutique fitness insider-turned-CEO. Though athletic growing up by way of the track... Read More
Video Sneak Peak: How to Strategically Add A New Service or Product
Considering adding a new service or product to bring in more revenue? Let's hear from Maura Vella before you dive... Read More
How Gail Asbell and Upstate Studios Have Found Success Through Overdelivering
Throughout the Covid-19 crisis, we in the boutique fitness space have heard a lot of bad news: studio closures and... Read More
Tips for Taking Action Right Now With Your Virtual Fitness Business (yes you CAN do it)
Join Lisa Taylor, owner of Evolution Power Yoga, for this 30-minute fireside chat with Julian Barnes. Lisa will discuss how... View
From Modality to Format to Platform: Learn From JoyRide’s Past Virtual Experiences
Join this Fireside Chat with JoyRide Co-Owner Becky Cerroni to learn from her experiences with platforms, setups, and models that... View
How to Increase Your Cash Flow Options: From Needs Probing to Secure Revenue Stream
We have heard time and time again the past few months that adding additional revenue streams could save your business... View
Virtual Fitness: Make More Money from Your Content in 3 Steps
Jump into the digital fitness business. Whether you've been teaching classes through Zoom or releasing weekly content, join us to... View
5 Ways to Generate New Revenue
Covid-19, the dirty ‘C’ word, has wreaked havoc on your studio. You managed to keep your head above water... Read More
The Importance of Shifting Your Mindset in a Time of Crisis with Emma Barry
Emma Barry, internationally known consultant, author, boutique industry expert pundit, and speaker recently talked to BFS Co-founder Julian Barnes about... Read More
Questions to Ask Yourself When Marketing Your Virtual Business
Like everything else, marketing in the COVID world is a whole different game...and according to BFS marketing experts, thinking beyond... Read More
5 Steps for Creating Growth Opportunities in 2020
You’ve just heard that your biggest competitor is going out of business. What is going through your mind? You may... Read More
2020 BFS State of the Industry April 2020
ORIGINALLY PUBLISHED 4.24.2020 Overview Many have asked what we believe about the future of boutique fitness. We are bullish. We... Read More
Female Empowerment with Leanne Shear: THE 12 THINGS AN ENTREPRENEUR NEEDS TO KNOW ABOUT CLOSING HER COMPANY
While it had been brewing for quite some time, both within the company and within me, the actual shutting... Read More
Exiting Lockdown: Opportunities To Rebuild And Engage Your Team
ALIGN YOUR PEOPLE PLAN TO YOUR PURPOSE Your purpose is your guiding light. Everything should extend from your purpose; your brand,... Read More
Making the Tough Decision to Close
As a former boutique fitness studio owner and operator, as well as a writer, I’m well-positioned to consult with BFS... Read More
Why Your Marketing is Failing to Grow Your Virtual Studio
When battling a saturated market and clients suffering from virtual fitness fatigue, improving your virtual fitness efforts from every angel... View
David vs. Goliath: How upgrading your tech can turn your studio into a Peleton-crusher
With virtual fitness here to stay and no longer the "stop-gap" for business owners, it is time to build your... View
How to Level with Your Landlord: Live Q&A with Commercial Real Estate Expert
We all know your largest two expenses as a studio owner always come down to rent and payroll. With your... View
Ask Me Anything with KK Hart: Marketing During a Pandemic
In a recent survey of our community one of the top challenges identified by studio owners was how to market... View
5 Tips for Successfully Adding a New Offering to Your Business Model
Building a business - or a new revenue stream within an existing business - can be overwhelming. But it can... Read More
Brrrn’s Pivot Into Connected Fitness
Brrrn founders Jimmy Martin and Johnny Adamic seemingly only think outside the box, including the four walls of the brick... Read More
Are You Truly Surviving? How to Measure Success in the COVID Era
In this Live Presentation, our data partners at iKizmet will dive into the 3 most important metrics to help you... View
The Secret to Engaging your Clients Virtually
When asked about your biggest challenges at this time, many of you replied that it was re-energizing your clients to... View
Shrinking Your Business to Survive a Storm: Live Q&A with Finance Expert Lauren Schoenfeld
It’s August 2020 and we just passed mile 5 of a marathon you didn't know you would be running. You’re... View
State of the Industry Part II
It's been almost 4 months since we published our 2020 State of the Industry and there have been so many... View
How to Stand Out, Not FHIT In
Former marketing exec turned fitness industry leader, Kari Saitowitz grew Fhitting Room to be a powerhouse of a brand in... View
Shifting Your Mindset for a New Era with Emma Barry
Join BFS and Industry Badass, Emma Barry, for 30 minutes of lightening fire inspiration and advice on how to shift/reset... View
The Survivors: 5 Common Denominators of Successful Studio Owners
As many studios (and small businesses in general) face the very real possibility of having to close their doors, when... Read More
Exploring a Licensing Business Model with Sadie Kurzban of 305 Fitness
305 Fitness had been pivoting their business model into instructor training/licensing for well over a year before Covid-19 hit, but... Read More
The Rise of Serial Wellness Entrepreneur Amanda Freeman
Amanda Freeman never set out to be a fitness impresario; she simply followed her passion for wellness, and the road... Read More
My Studio Is Open & This Is What It Looks Like… with MISSION Portsmouth
Tune in for this Fireside Chat with Mindy Anderson of MISSION Portsmouth as she discusses what reopening has looked like... View
Questions for Studio Owners Who Have Reopened Their Doors, Part 3
.We sat down with more studio owners to understand their reopening strategy, how reopening went, and what they’re thinking about... Read More
The Role and Responsibility of Social Media and Influencers in Boutique Fitness
. Even before COVID-19 hit, the fitness and wellness industries were abuzz with the growing presence of social media influencers...for... Read More
Marketing on a Budget
Join this Live Discussion with Reyna Hoerdeman, owner of Studio Fit Chicago and founder of Queen B Media, to find... View
Top 5 Mistakes To Avoid When Building A Nutrition Program
Are you looking to start adding nutrition programs into your studio? If you are a studio owner looking to add... View
Stretch Your Mind, Your Business Plan…AND Your Revenue Streams
Join us for this Fireside Chat with Amanda Freeman (Founder of SLT and Co-Founder of Stretch*d) who is no stranger... View
Video On Demand is A Whole Different Biz, Here’s How…
Jennifer Maanavi was ahead of her time in boutique fitness and the barre boom when she opened Physique 57 in... View
From “I have no business being in business” to Industry Mastermind
The Story of Cyndi Weis
Cyndi Weis is a classic multi-hyphenate with one driving characteristic at her core: vision. The founder of Breathe Yoga and... Read More
Addressing Race in Boutique Fitness
.Empowerment Training Expert Leanne Shear sat down with Nt Etuk, Founder of FitGrid and Co-Founder of BFS and Kendra Blackett-Dibinga,... Read More
Questions for Studio Owners Who Have Reopened Their Doors
.We sat down with two different studio owners to understand their reopening strategy, how reopening went, and what they’re thinking... Read More
My Studio Is Open & This Is What It Looks Like… with Josh & Christa
Tune in for this Fireside Chat with Josh Boyd of The 12 & Christa Gurka of Pilates in the Grove... View
CASE STUDY
How Athletic Instinct is using new technology and a hybrid model to restore revenue and community post-COVID
. Athletic Instinct chose a unique solution to their post-pandemic restriction problems by integrating a hybrid business model that serves... Read More
Selling Through Technology
. Excerpt from: From Funnels to Flywheels: Learning Sales Models that Work class Become a BFS INSIDER to access the full class.... Read More
Addressing Race in Boutique Fitness
Join us in this powerful hour-long Town Hall led by Empowerment Training Expert Leanne Shear as she dives into a... View
Determining the ROI of your Tech Stack
You know that software costs are necessary to running an efficient business but how do you know if your tech... View
Exiting lockdown: Opportunities to rebuild and engage your team
As we begin to exit lockdown and reopen our studios, how are you feeling about the daunting task of rehiring... View
How to Sell Memberships in the New World
“But Ben, many of my members lost their jobs and they don’t have sustainable income to hold a membership.... Read More
What if my Staff Isn’t Ready to Come Back? | 5 Steps to Leading Your Grand (Re-)Opening
The local government announcements have been made, and the dates have been set. You're ready to get back to business!... Read More
Building a Profitable Business Through Diversity
When my partners and I started Mariana Tek in 2015, we set out to create not just a great product,... Read More
The Business Case for Diversity
. On June 6, 2020, as George Floyd’s tragically shortened life was memorialized by family and friends, tens of thousands... Read More
The Business Case for Diversity: Fireside Chat with Stacey Seldin
In this Fireside Chat led by BFS Co-Founder Julian Barnes, Stacey Seldin, Co-Founder and former CEO, Mariana Tek, will discuss how - and why - she built... View
Questions for Studio Owners with Reopened Studios
. We sat down with three different studio owners to understand their reopening strategy, how reopening went, and what they're... Read More
Managing Your Subs while Reopening or Expanding your Online Platform
Reopening post pandemic has and will bring unprecedented challenges, like managing your instructor/coach staff and their substitutions. By following these... Read More
Reconnect, Re-engage, and Rebuild your community
As you plan to open the doors of your brick and mortar once again, we turned to our community-building pro,... View
My Studio Is Open & This Is What It Looks Like…
Join this Fireside Chat with Becky Cerroni of JoyRide Cycling and Dana Dreifus of Whole Body Studios (both of whom... View
[DOWNLOAD] Five Steps For A Successful Reopen After COVID-19
How To Relaunch Your Studio and Build Trust Through Savvy Marketing This White Paper Includes: Specific, actionable advice for running... Read More
[Podcast] The Perfect Reopen: Reconnecting Community Through Exceptional Customer Experience
In today’s episode we explore the topic of reopening a studio. Jordan Strouse shares how Houston has already come together... Read More
The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners
Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh. After all the uncertainty,... Read More
Re-Engage your Staff & Manage Smoothly in the Post Covid World: Fireside Chat with OurPeople CEO, Ross McCaw
Join us for this live Fireside Chat with OurPeople CEO, Ross McCaw. Ross is a longtime software entrepreneur who has... View
Insider No. 78: The High-Performance Lifestyle
VISION BFS imagines a world where evolving fitness consumers can live strong healthy lives by partnering with businesses that offer... Read More
[IT’S HERE] Your weekly updates for July 19th – 25th
This week's top content and upcoming events... Things continue to remain uncertain in boutique fitness, especially when it comes... Read More
May 27th Webinar: Navigating the challenges of re-opening your gym or studio
We’ll discuss how to communicate reopenings to clients, measures you can take to instill member confidence, and the different challenges... Read More
Safety Protocols: The Gold Standard
It's hard to know where to start with developing your re-opening protocols and then how to communicate them to your... Read More
Zenplanner Re-Opening Playbook
Daxko, the parent company of Zen Planner, SugarWOD and UpLaunch recently gathered distinguished panels of medical experts and industry leaders... Read More
Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive
As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take steps to ensure that... Read More
Cash Flow with Maura Vella
The survival of your business is contingent on not only having positive cash flow but also a solid understanding of... View
Live Q&A with Tech Experts from AV Now
There's been a lot of focus and emphasis on tech during quarantine because of the heavy reliance on virtual fitness... View
How I Developed my Reopening Plan A… and B and C: Fireside Chat with Stephanie Moran
Join Nt Etuk and Stephanie Moran for this informative Fireside Chat on how Moran developed a plan and accompanying projections... View
Live Q&A with FitGrid CEO & Founder Nt Etuk
Join us for this Live Q&A with FitGrid CEO & Founder and BFS Co-Founder to ask all of your questions... View
305 Fitness Workout & Fireside Chat with Sadie Kurzban
305 Fitness had been pivoting their business model into instructor training/licensing for well over a year before Covid-19 hit, but... View
Time to Reset Your Fitness Business During COVID19
At a time when the world is going through tremendous fear and uncertainty in our industry (like others) has been... Read More
How 1:1 Training Can Save Your Business
There's been a lot of discussion regarding group classes, virtual and in person, but 1:1 training sessions are a vital... View
How to Begin Thinking About Your Reopening Strategy
As the fitness industry moves into a world of uncertainty, there will be a time where life gets back to... Read More
A Brand-Building Exercise for Boutique Fitness Owners
. It’s hard to imagine a more sudden and widespread meltdown of the boutique fitness industry. And you’re probably in... Read More
Tips to Remember for Your Virtual Business
Now more than ever is a good time to start thinking about your business model and what potential new strategies... Read More
Resetting with Scott Hopson
How we show up during and after this pandemic will say a lot about who we are and what is... View
Video On Demand 2020: Ask The Experts
Tune in for this live Q&A with VOD veterans and experts: Subscription/Premium Video Expert – Matt Given, CEO of Intelivideo... View
A Brand-Building Exercise for Boutique Fitness Owners with Greg Monaco
Let’s be honest. Your customers can go anywhere to spin on a stationary bike or sweat through a Yoga class.... View
How LadyStrong Fitness is Thriving Through COVID-19
My name is Brittany Welk, I am the Co-Founder of LadyStrong Fitness and we have been one of the many... Read More
Webinar Recording | ClubReady Quickstart Payment Protection Program
Introducing the ClubReady Quickstart Paycheck Protection Program Join ClubReady President, Darol Lain and CEO of our parent company and franchise... Read More
Podcast | The Right Way to Stream Boutique Fitness Classes in the Age of COVID-19
In today’s episode Shay and Barry share their insights on how boutique studios should be approaching video on demand and... Read More
Podcast | Fitness Career Mastery – Music Licensing 101
Music Licensing has always been a hot topic in the fitness industry, but now it’s essential to understand since so... Read More
Video On Demand 2020: Ask The Experts
Rewatch this live Q&A with VOD veterans and experts: Subscription/Premium Video Expert – Matt Given, CEO of Intelivideo Music Expert... View
Cash Flow Projection Toolkit for Boutique Studios
WHY USE A CASH FLOW PROJECTION? The survival of your business is contingent on not only having positive cash flow... Read More
I Took My Boutique Fitness Studio Off Classpass. Here’s What Happened Next.
In January 2018, I wrote a Medium article about my ambivalence towards Classpass as a studio owner on the Classpass platform. I... Read More
From Funnels to Flywheels: Learn Sales Models that Work for your Virtual Studio
You had a new client journey laid out in-studio but have you determined what this looks like virtually? Dive in... View
Top 4 Ways to Create a Digital Video Fitness Business NOW
With the world of fitness shifting for a period of time, digital video has become a critical solution. During this... View
I’m Closing My Studio: What to Do Now to Provide Value to Your Membership Virtually?
Join Nicole Aucoin, Founder of Healthy Steps Nutrition and HSN Mentoring, as she discusses how to successfully transition to a... View
Adding Accountability and Support During Uncertain Times Through Nutrition Coaching to Retain Your Membership
As a studio owner, this is your opportunity to be the leader in your community and provide clients support when... View
LIVE Q&A with Proskauer Labor & Employment Associates Danielle Moss & Laura Fant
Be sure to check out the Labor & Employment Playbook in advance to make sure you have all of your... View
Q&A with VOD Veteran and MELT Method Founder, Sue Hitzmann
Sue and the MELT Method were at the forefront of incorporating a video on demand platform. Many years, hundreds of... View
LIVE Q&A with AV Now Experts
After 25 years in the industry and now hours of working around the clock to replicate and address the issues... View
Ask Me Anything with KK Hart
In the worst of times, the best people give back & we believe one of those people is KK Hart!... View
Tips for Taking Action Right Now Where you Are (and on a Shoestring Budget)
Join Lisa Taylor, owner of Evolution Power Yoga, for this 30-minute fireside chat with Leanne Shear. Lisa will discuss how she and Evolution... View
Case Study: How to Launch Your Studio’s Video on Demand Classes in Just Four Days
We are thrilled to share this case study put together by Solmark Creative. Jenni and Mike Schwartz are an incredible team,... Read More
Engagement Strategies to Maintain Your Fitness Community Virtually
“Hello from the other side!” - Adele (and me). As a group fitness studio owner and instructor I am used... Read More
Webinar Recording | SBA’s Paycheck Protection Program by Chase for Business
What Does the Paycheck Protection Program Mean for You: Relieving Financial Strain during COVID-19 VIEW HERE Read More
Webinar Recording | The CARES Act of 2020 “Opportunities for Small Businesses” by Insperity
Experts from Brownstein Hyatt Farber Schreck National Tax Policy Group partner with leaders from Insperity to discuss the new CARES... Read More
Webinar Recording | SBA’s Paycheck Protection Program by Chase for Business
What Does the Paycheck Protection Program Mean for You: Relieving Financial Strain during COVID-19 VIEW HERE Read More
Webinar: March 26th | How to grow community with virtual classes
This can be a time to get your clients to bond with you. Depending on the streaming solution, you can... Read More
Webinar Recording: Evaluating live-stream business models so you can decide which way to go
Studios have long talked about moving virtual. Those with the resources have developed streaming models that allow them to push... Read More
Webinar Recording: Is live-streaming the right solution for you?
We are in a disaster situation! Your clients are in a disaster situation! As a result, the simplest and fastest... Read More
Score Webinar – Understanding Cash Flow – A Critical Component to the Life of Your Business
Cash flow is the oxygen for a growing business. As a small business owner, you MUST have a firm grasp... Read More
FitGrid LIVE Streaming
Access FitGrid's instructions document to use their new live-stream solution. This solution only works with group fitness studios using... Read More
Consultation with KK Hart
KK Hart is offering complimentary 15 min consults to get your questions answered individually, or reach out for a free... Read More
Coaching, Powered by Lumen
Bring personalized nutrition powered by cutting-edge technology to your members when they need it most. Free to you. Gyms are... Read More
Webinar Recording | All you need to know to train your instructors in a live-stream world
Ever heard of Tik Tok or Instagram Stories? These platforms provide a world of selfies and authentic video – and they... Read More
HSN’s Zoom Crash Course
As a studio owner, you have two options right now: curl up or step up. Please choose the ladder. Your... Read More
Zen Planner’s Rapid Recovery Toolkit for Boutique Fitness Businesses
The ever-changing coronavirus outbreak has impacted daily lives throughout the world, and it has unquestionably impacted the fitness industry. To... Read More
Don’t *Just* Go Digital with Your Fitness Studio!
Stressed? Need Direction? Not sure of your next step? Once you've addressed your urgent needs, this may be the time... Read More
5 Metrics to Monitor for the Health of Your Fitness Studio
When the unexpected happens, you can count on data to tell you the full story. Whether business is booming or... Read More
How The Boutique Fitness Industry Can Take On COVID-19
The coronavirus situation is unprecedented, we are all searching for answers. Our boutique fitness industry – the gyms, studios and... Read More
3 Ways to Make the Most of a Forced Studio Closure
This is not an easy time to be a small business, is it? As if it isn’t always hard enough,... Read More
Hardship is Real in the Boutique Fitness Industry as an Owner
Evolution Power Yoga has been in business since 2001, and in the last nearly 20-year period since our opening, we’ve... Read More
Can Live-Streaming Save Your Fitness Business?
Are you grappling with whether live-streaming is a worthwhile investment of your time? The industry is in crisis mode. The... Read More
How to Manage Your Team During a Crisis
A pandemic is unprecedented for the boutique fitness industry and with that comes a lot of uncertainty and first times... Read More
How to Support your Clients and Maintain a Community During a Crisis
With the advent of "Social Distancing," how can studio owners proactively foster their community while protecting their financial exposure? In... Read More
“How do I find the cash flow to survive?”
On January 20th, I received my first Covid-19 email from a client in Hong Kong that began: “There’s this virus…”... Read More
3 Reasons Why Nutrition Should be at The Top of Your Priority List As a Studio Owner
Here are 3 reasons why nutrition should be at the top of your priority list: . 1. Clients See Better... Read More
How Burn Boot Camp Leverages MINDBODY to Engage New Members Securely and at Scale
While Burn Boot Camp opened a whopping 234 locations in 38 states in just four years, the brand started... Read More
Fitness Industry Update: Why Independent Contractors May Not “Nama-stay” That Way
Recently passed and proposed employment laws relating to the classification of employees may significantly impact the fitness industry. Now more... Read More
4 Ways to Take Your Studio Instagram to the Next Level
A couple of years ago, we started taking our Instagram real serious. We pride ourselves on being a fun, witty,... Read More
CEO Summit – NYC 2020
COMING SOON Read More
WellnessLiving | 105F Case Study
“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.”... Read More
This Week’s Recommended Listening: Episode 56 of #WeGotGoals with Marc Marano
LISTEN IN:
As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s... Read More
5 Exercises to Strengthen your Retail Muscle
Are you a fitness pro, but a business novice? Did you open your studio to bring health & mindfulness to... Read More
This Week’s Recommended Listening: Episode 76 of Fitness Career Mastery – Hiring, Firing, and When to Call it Quits
Part one of this insightful series is all about the hiring process and how to find a great fit... Read More
Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?
Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for... Read More
Landing Page Best Practices for Fitness Business Owners
A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and... Read More
7 Client Retention Tips for Your Boutique Fitness Studio
If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in... Read More
Guide Your Fitness Marketing Strategies
How to set reasonable goals and measure your success in reaching your studio's ideal profit margin. The fitness industry is... Read More
3 Things to Focus On When Building Community in Your Fitness Studio
You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense... Read More
Forget About High-End Marketing Tactics. Just Get the Basics Right.
Small, intimate, specialized spaces for fitness are rising in popularity - and the numbers prove it. The pilates and yoga... Read More
5 Misconceptions About Adding Kickboxing Programs to Studios
As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship,... Read More
5 Tips to Improve Studio Retention
When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that... Read More
Go Paperless: The Benefits of Digitizing Studio Registration
On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out... Read More
CEO Summit
The CEO Summit is for growth-oriented studios that have already built replicable systems, are profitable and are ready to learn... Read More
Q&A with Canada Salter
In this 30 minute intimate Q&A with Founder & CEO of A Perfect 10, Canada Salter, you will have the... Read More
Fireside Chat with David von Storch
Hospitality business guru, David von Storch, joins BFS Co-founder Julian Barnes for this 45 minute fireside chat. As the founder and CEO of Urban... Read More
Financing Your Business: The Inside Scoop
Why does a company (Rumble) with a single location, at the time, garner an $80 million valuation whereas your 3... Read More
Personal and Financial Planning: Driving Your Best Financial Outcome
Most business owners focus on running and growing a successful business without focusing on one of the most important factors... Read More
Building A Team That Grows Your Business
Randy Kane is the General Partner of a $35MM private equity fund (Profec Partners) focused on investments in the Health... Read More
3 Steps for Long-Term Success at Your Fitness Business
We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused”... Read More
Client Retention Strategy
It costs your business 5-25 times more to acquire a new client than it does to keep a client you... Read More
The Under-Appreciated-Somewhat-Complex-But-Seriously-All-Important Need for a GREAT Customer Experience Through Your Technology
Delivering a phenomenal customer experience is of utmost importance, not just inside the studio, but along every step of the... Read More
Superstar Sales Strategies: Qualifying Leads, Listening and Closing the Deal
Many studios owners want more revenue and hate the idea of selling, but No Sales = No Revenue and without... Read More
7 Pillars of 7 Figure Studios
In order to succeed, you must fail...over and over again. Do your time and be patient for profits, as they’ll... Read More
Retain Your Team Members, Not Only Your Clients
We are in the business of people. People are what makes our studios tic. We spend a lot of time... Read More
How to Make VOD Part of Your Membership Experience
Are you using online streaming in your fitness business? VOD (Video on Demand) is changing the way consumers sweat when... Read More
Leverage Your Entire Community to Maximize Retention, Revenue & Profit
Want proven techniques for turning your studio’s entire community of staff and members into a retention-, revenue- and profit-driving machine?... Read More
Corporate Wellness’ Billion Dollar Bridge: Growing Your Client Base Through Sustainable Revenue
So you've decided to explore the worksite wellness industry for a recurring revenue stream but are unsure where to start.... Read More
BrandCulture: The Recipe for Success for Boutique Fitness
BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose... Read More
Brand Building Through Marketing for Fitness Studios
Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns,... Read More
7 Signs of Fitness Studio Failure
After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful... Read More
5 Key Insights on the State of the Boutique Fitness Industry in 2019
BFS hit NYC last month for the second year in a row. Offering the same insights we have come to... Read More
3 Strategies to Boost Client Retention
When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client... Read More
BFS-NYC 2019 Speakers – Five Questions with Stephanie Moran
Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly... Read More
Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019
Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019 Sessions, Speakers &... Read More
CEO Summit
Do you own a thriving fitness studio that’s generating more than $2 million annually in one location, and want to... Read More
BFS Ventures – Invitation Only
BFS Ventures will highlight some of the most interesting ideas in the boutique fitness space and present them to potential... Read More
BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser
Amy Hochhauser What trends do you see most affecting the future state of the Boutique Fitness industry? I think there... Read More
I Got Audited by NYS & Paid A Penalty. Are You Compensating Instructors Correctly?
Is there a chance you’re paying your instructors incorrectly? That’s what happened to gym owner Gail Giavaniello – and she... Read More
The Smartest Ways to Finance Your Studio’s Growth
Wondering how you’re going to fund your studio’s strategic growth? Financial expert Jay Galluzzo, managing director at North Castle Partners,... Read More
How a College Dropout Used Unconventional Thinking to Build a $2 Million Business in 18 Months
Ever wondered how you can harness your entrepreneurial drive to take your business to new heights? Without any formal business... Read More
Here’s How I Survived When a National Brand Opened On My Block
When not one, but three, national fitness brands open locations near your studio, you might think it’s time to hit... Read More
Build That Badass Boutique: How to Dial Up the Emotional Experience in Your Studio
Get ready to take a business-changing, experiential dive into retail fitness. In this illuminating mini-accelerator course, Emma Barry, former director... Read More
Pump Up Your Profits With a New Revenue Stream
One of the quickest ways to pump up your studio’s profits: Add a brand-new, in-demand revenue stream. Learn several proven... Read More
Motivate Your Staff to Take Your Business to New Heights
If you want to retain an engaged and enthusiastic team, it’s time to create an effective employee performance management plan... Read More
Do Online Streaming Services Fit Into Your Business Model?
In the last year alone, there’s been an explosion of online fitness streaming services that let customers choose from hundreds... Read More
Use This Easy Lead-Generation Formula to Attract Tons of Trial Clients to Your Studio
Need a simple yet effective lead-generation system that will bring more members to your studio in droves? In this session,... Read More
How Your Instructors Can Build Community, Increase Retention and Drive Revenues
Yes, your instructors can be instrumental in helping you retain your members. In this high-energy session, Steve Feinberg, founder of... Read More
Master the Three Major L’s in Leadership: Listen, Learn and Let Go
Heading up a studio means improving your leadership game is no longer an option: it's a must. Consider how much... Read More
Using Your Brand Culture to Generate Profits, Retain Employees and Customers & Scale Your Business
Many companies scale too quickly and add locations at a frenetic pace without first solidifying their brand and culture. The... Read More
Leverage Your Entire Community to Maximize Retention, Revenue and Profit
Want proven techniques for turning your studio’s entire community of staff and members into a retention-, revenue- and profit-driving machine?... Read More
How to Prepare for the Next (First) Recession
Many economic experts, Fortune 500 CEOs and the International Monetary Fund (IMF) predict that the economy will slow down again... Read More
Boost Your Profitability and Retention With Intelligent Pricing Strategies
Pricing is one of the biggest differentiators between successful and floundering studios. In this make-or-break session, MINDBODY University Co-creator and... Read More
Using Dynamic Pricing to Increase Your Studio’s Profits
Dynamic pricing works wonders for profits in a lot of industries. Hotels and airlines charge different prices depending on the... Read More
Keynote Speaker
Nearly 17 years ago, Eschbach was among the first in the industry to bring to market a wellbeing brand, a... Read More
BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello
Gail Giovanniello What trends do you see most affecting the future state of the Boutique Fitness industry? People want a... Read More
BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto
Frank Benedetto What trends do you see most affecting the future state of the Boutique Fitness industry? Technology. Specifically, the... Read More
BFS-NYC 2019 Speakers – Five Questions with Kari Saitowitz
Kari Saitowitz What trends do you see most affecting the future state of the Boutique Fitness industry? Technology will continue... Read More
Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019
Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019 New York,... Read More
BFS-NYC 2019 Speakers – Five Questions with Amy Glosser
Amy Glosser What trends do you see most affecting the future state of the Boutique Fitness industry? Two trends that... Read More
BFS-NYC 2019 Speakers – Five Questions with Roxy Borger
Roxy Borger What trends do you see most affecting the future state of the Boutique Fitness industry? Trends is a... Read More
How to Keep Up with the Modern Fitness Consumer
As more boutique studios enter the fitness space, owners need to prepare for a tougher, more competitive economy by employing... Read More
BFS-NYC 2019 Speakers – Five Questions with Canada Salter
Canada Salter Who or what inspires you as a business owner and why? My inspiration comes from untouched opportunity in... Read More
The Keys to Building a Strong Fitness Studio Staff
Yes, your instructors can definitely be instrumental in helping you retain your members—from delivering an in-class experience that creates an... Read More
BFS-NYC 2019 Speakers – Five Questions with Eric Posner
Eric Posner What trends do you see most affecting the future state of the Boutique Fitness industry? The continued proliferation... Read More
Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow
Too many fitness studio owners scale too quickly in one location, or open additional locations at a too-rapid pace, without... Read More
BFS-NYC 2019 Speakers – Five Questions with Lars Scofield
Lars Scofield What trends do you see most affecting the future state of the Boutique Fitness industry? Mainstream population adopting... Read More
The Top 5 Characteristics of the Most Successful Studio Owners
Heading a studio means that upping your CEO game is no longer an option: it’s a must. The most successful... Read More
BFS-NYC 2019 Speakers – Five Questions with Emma Barry
Emma Barry What trends do you see most affecting the future state of the Boutique Fitness industry? Boutique fitness is... Read More
BFS ROUNDUP
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WHAT THE FITNESS COMMUNITY IS SAYING
The Playbook is awesome. Thank you for your leadership.
Love what you're doing to bring boutique fitness studios together now
Thank you BFS! Your analysis here is very helpful and The Playbook is brilliant
Such a useful tool and very timely in these hard times for the industry
Thanks for being such a great resource.
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