2020 BFS-NYC Statement

To the Boutique Fitness Summit Community:


The confirmed presence of the Coronavirus in New York State and NYC presents an unexpected and unpredictable challenge to the boutique fitness industry.

But as always, BFS is here to help and support. There’s no question that we will overcome this but doing so will require critical decisions.

At BFS, we are concerned first and foremost about the health and safety of the members of our community. We are also determined to do our part in acknowledging the reality of this situation and committed to helping our industry get through it.

A few days ago, New York State’s Governor declared a State of Emergency due to the spread of the Coronavirus and NYC’s Mayor urged residents to work from home and avoid using mass transportation.  In the last week, several secondary schools and universities have closed including NYU, Columbia, Fordham and St. John’s University whose students are now attending class online.

Because BFS’ first concern is for the health and safety of the members of our community, we have decided to transition our annual Boutique Fitness Summit-NYC on April 24th into a virtual format, in order to double down on the health and safety of all.

The same high-quality conference will go on, simply with a different format.

On April 24th, we will:

  • Moderate a small number of critical sessions we think will help our community cope with the challenges we will all be facing, including a session devoted to preparing for a possible slowdown in your business.  These sessions will be free as a service to the boutique fitness community, and live streamed from Technogym’s (our Diamond Partner) Showroom in NYC.  We hope you and your team will be able to join from your respective studios or homes around the world.

  • Upload recorded presentations of the Breakout Sessions that were going to be conducted at the Summit to our website and make them available on-demand so you can access them, virtually, at any time.

The Boutique Fitness Summit-Midwest in Chicago is scheduled to be held on October 30th, as planned, and we look forward to seeing familiar faces, and feeling the incredible energy you bring to our gatherings, then.  We suspect that we will all be in need of big hugs, a shared sense of community, and a drink (or five) at that time.

The Boutique Fitness Summit-NYC will be held on Friday, April 30th, 2021.

Thank you to our incredible partners, panelists and speakers for their continued support and to the numerous studio owners who had planned to attend BFS-NYC.

Margaret Meade once said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.”

Our boutique fitness community has already changed the lives and health of tens of millions of people around the globe.  We look forward to continuing that proud tradition.

Together we will survive and together we will thrive.  


Nt and Julian

Ntiedo Etuk

Boutique Fitness Solutions

Julian Barnes

Co-founder & CEO
Boutique Fitness Solutions