Nutrition is the foundation of the fitness pyramid, but where is it on your priority list as a studio owner?
If you don’t make nutrition a priority in your message, your members will not understand how you can help them with nutrition.
Most people join a studio because they want to lose weight. but without proper nutrition, they will struggle to achieve the results they want.
Here are 3 reasons why nutrition should be at the top of your priority list:
1. Clients See Better Results
The primary goal for most people who join a studio is to lose weight. We know you really need proper nutrition to achieve long-term weight loss. Clients need a clear path for what diet is best for them and someone to keep them accountable.
Why can’t that be you? By offering hybrid memberships that include nutrition and fitness, you’re equipping clients with everything they need to finally take control of their health. If they are seeing results faster, they will be more committed to your services and more likely to send people your way!
2. Add A Recurring Revenue Stream
Imagine increasing your revenue by 20 percent without adding extra bodies into your studio. By offering individualized nutrition coaching, clients are paying an additional $100-125 per month.
Many studios will run nutrition challenges, which is a great one-time revenue boost if you charge $100 for a nutrition challenge and 75 people do the challenge that is an additional $5,000 of revenue. Imagine 50 percent of those people converting to ongoing nutrition coaching. Now, you have 35 people paying for ongoing nutrition support at $125 per month, that’s $4,375 in increased monthly revenue.
Interested in learning how to build another recurring revenue stream? Join a FREE webinar on 3 Strategies to Building Nutrition Programs Into Your Business on March 13th, at 3PM EST. Register >>HERE.
3. Expand Your Reach
Once you build nutrition as a core message within your brand, your clients will understand how you can help them with nutrition. They can become ambassadors who spread the word about your nutrition services. What if their neighbor, co-worker or family member is looking for nutrition help? You will be the first person who comes to mind.
By offering nutrition as a standalone service, you are able to help someone who might not be interested in fitness at your facility, but they are interested in personalized nutrition coaching.
Another great place to expand your reach is corporate nutrition programs. Many studios who have partnered with HSN Mentoring will launch corporate nutrition challenges with 100-150 people, then introduce those people to the studio.
At HSN HQ, we have worked with over a dozen construction companies to offer nutrition challenges for their employees. Corporate wellness is a fantastic way to expand your reach beyond your membership community.
When making nutrition a priority in your studio, not only will you be helping current clients, but you touch a broader audience and increase your monthly revenue.
If you are looking to make nutrition a bigger part of your business, you don’t want to miss this FREE webinar on March 13th at 2PM EST on 3 Key Strategies to Building Nutrition Into Your Business. Register >>HERE.
Can’t make it live? No problem! Register and we will send you the recording.
Bio: Nicole Aucoin is a Registered Dietitian and founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring. HSN Mentoring is the largest nutrition-business mentoring program in the world. Helping over 600 gyms worldwide, HSN Mentoring provides a turn-key solution to gym owners looking to take their nutrition program and offerings to the next level. Nicole wrote a book, “Nourish: Grow Your Nutrition Business from the Ground Up,” which is available on Amazon. Visit growyournutritionbusiness.com for free help and to book a free call today.