Invest now; don’t be a ‘quick fix’ business owner

This is the time when you’ll likely see a sizeable surge in interest in your fitness business, but don’t let this fool you. The first few months of the year will fade and won’t aid your business goals if you don’t set the foundation and implement key systems needed for long term growth. You’ll want to take time to:

• Review your KPIs. If you don’t know where you’ve been, you can’t plan where you’re going. Take the time to look at the metrics that matter, including revenue, recurring revenue, and retention, so you can set realistic goals for your business.
• Create a marketing plan and budget. When budget gets tight, marketing is often put on the back burner. Don’t make this mistake! Your marketing efforts are essential to combatting inevitable client turnover and growing your business, not only in the first few months but throughout the year.
• Think about retention. Getting new customers in the door is one thing but retaining them long-term is another. Whether it’s a referral program or a challenge, start planning how you’ll keep clients motivated throughout the year now so you can implement well before they start to lose steam.

The takeaway: now is the time to invest, market, and ensure your business is set up for the entire year. Make this resolution to yourself—and your business. You’ll be even more successful this time next year.

To learn more about MindBody Business: mindbodyonline.com/business

Learn more about K.K. Hart.

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