5 Misconceptions About Adding Kickboxing Programs to Studios

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Reading Time: 2 minutes

As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship, so to speak, and it’s your job to keep everyone afloat!

So when you hear of new ideas and new programs for your gym, like kickboxing and boxing, it’s understandable that you would want to weigh all your options before committing. But sometimes, making the wrong decision isn’t the result of action, but inaction. Waiting too long to incorporate these classes can result in losses in the form of slower growth and lack of new memberships.

You may have some doubts about how well these programs can work for your studio. We’ve gathered the five most common misconceptions about kickboxing and boxing classes, and debunked them for you!

Misconception #1: No one will sign up.

No one likes being stood up – whether it’s on a date, or when you open the doors to a new group fitness class only for a whopping zero attendees to show.

Offering a kickboxing or boxing class is the closest you can get to a guarantee that people will show. A 2018 report posted to the American Council on Exercise (ACE) shows that these programs are currently experiencing a popularity boom. Everyone, from models to actors to TV personalities, is using these workouts to stay in Hollywood-good shape. So when you offer a kickboxing or boxing program, you’ve already got celebrity endorsement!

Misconception #2: Well, I do want attendees in my class – but I don’t have the space for them.

Kickboxing and boxing classes are like water: they’ll naturally shape themselves to take the form of any space you put them in. There are small studios and boutiques that offer these classes. There are giant chain gyms that offer these classes. The secret that they’ve all discovered: you don’t need any devoted space for a kickboxing/boxing program!

Here’s why: unlike in the old days, where boxing gyms were filled with heavy hanging bags suspended from the ceiling, you no longer need permanently installed bags. Instead of drilling holes into your ceiling or walls (another bummer to have to do!), you can use freestanding heavy bags! These bags, like Century’s Wavemaster 2XL Pro or Torrent T1 and T2 Pro, can easily be rolled onto the training floor, then rolled off and stored in a corner or along a wall when not in use, freeing up the room for other classes.

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