If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in place to keep your clients coming back? Are you working on keeping them happy and developing long-term relationships? Is client retention even on your radar?
If you answered no to any of those questions, you’re missing out on a significant opportunity to grow your business! Client retention is the key to a long and prosperous business.
What is client retention?
Simply put, client retention refers to the ability of a business to keep their clients over a period of time.
It’s an important factor because attracting clients is only half the battle! In order for your business and revenue to grow, you need to keep those clients coming back.