ARTICLES

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The Role and Responsibility of Social Media and Influencers in Boutique Fitness

BFS Insider Content
. Even before COVID-19 hit, the fitness and wellness industries were abuzz with the growing presence of social media influencers...for... Read More
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From “I have no business being in business” to Industry Mastermind
The Story of Cyndi Weis

Cyndi Weis is a classic multi-hyphenate with one driving characteristic at her core: vision. The founder of Breathe Yoga and Juice... Read More
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Addressing Race in Boutique Fitness

Diversity & Inclusion
.Empowerment Training Expert Leanne Shear sat down with Nt Etuk, Founder of FitGrid and Co-Founder of BFS and Kendra Blackett-Dibinga,... Read More
women exercising
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Questions for Studio Owners Who Have Reopened Their Doors

BFS Insider Content
.We sat down with two different studio owners to understand their reopening strategy, how reopening went, and what they’re thinking... Read More
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CASE STUDY
How Athletic Instinct is using new technology and a hybrid model to restore revenue and community post-COVID

. Athletic Instinct chose a unique solution to their post-pandemic restriction problems by integrating a hybrid business model that serves... Read More
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Selling Through Technology

. Excerpt from: From Funnels to Flywheels: Learning Sales Models that Work class Become a BFS INSIDER to access the full class.... Read More
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How to Sell Memberships in the New World

  “But Ben, many of my members lost their jobs and they don’t have sustainable income to hold a membership.... Read More
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What if my Staff Isn’t Ready to Come Back? | 5 Steps to Leading Your Grand (Re-)Opening

The local government announcements have been made, and the dates have been set. You're ready to get back to business!... Read More
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Building a Profitable Business Through Diversity

Diversity & Inclusion
When my partners and I started Mariana Tek in 2015, we set out to create not just a great product,... Read More
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The Business Case for Diversity

Diversity & Inclusion
. On June 6, 2020, as George Floyd’s tragically shortened life was memorialized by family and friends, tens of thousands... Read More
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Questions for Studio Owners with Reopened Studios

Reopening
. We sat down with three different studio owners to understand their reopening strategy, how reopening went, and what they're... Read More
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Managing Your Subs while Reopening or Expanding your Online Platform

Employee Management
Reopening post pandemic has and will bring unprecedented challenges, like managing your instructor/coach staff and their substitutions. By following these... Read More
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The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners

Reopening
Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh. After all the uncertainty,... Read More
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Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive

Liability
  As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take steps to ensure that... Read More
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Time to Reset Your Fitness Business During COVID19

Branding
At a time when the world is going through tremendous fear and uncertainty in our industry (like others) has been... Read More
kettlebell workout
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How to Begin Thinking About Your Reopening Strategy

COVID19
As the fitness industry moves into a world of uncertainty, there will be a time where life gets back to... Read More
apple watch at laptop
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A Brand-Building Exercise for Boutique Fitness Owners

Branding
. It’s hard to imagine a more sudden and widespread meltdown of the boutique fitness industry. And you’re probably in... Read More
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Tips to Remember for Your Virtual Business

Virtual Programming
Now more than ever is a good time to start thinking about your business model and what potential new strategies... Read More
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How LadyStrong Fitness is Thriving Through COVID-19

COVID19
My name is Brittany Welk, I am the Co-Founder of LadyStrong Fitness and we have been one of the many... Read More
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2020 BFS State of the Industry

Overview  Many have asked what we believe about the future of boutique fitness. We are bullish. We feel strongly that... Read More
laptop at coffee shop
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Cash Flow Projection Toolkit for Boutique Studios

Cash Flow
WHY USE A CASH FLOW PROJECTION? The survival of your business is contingent on not only having positive cash flow... Read More
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I Took My Boutique Fitness Studio Off Classpass. Here’s What Happened Next.

Third Party Aggregators
In January 2018, I wrote a Medium article about my ambivalence towards Classpass as a studio owner on the Classpass platform. I... Read More
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Case Study: How to Launch Your Studio’s Video on Demand Classes in Just Four Days

Virtual Programming
We are thrilled to share this case study put together by Solmark Creative. Jenni and Mike Schwartz are an incredible team,... Read More
women working out to laptop
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Engagement Strategies to Maintain Your Fitness Community Virtually

Client Retention
“Hello from the other side!” - Adele (and me).  As a group fitness studio owner and instructor I am used... Read More
Women in workout clothes in front of laptop
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Don’t *Just* Go Digital with Your Fitness Studio!

Virtual Programming
Stressed? Need Direction? Not sure of your next step? Once you've addressed your urgent needs, this may be the time... Read More
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5 Metrics to Monitor for the Health of Your Fitness Studio

When the unexpected happens, you can count on data to tell you the full story. Whether business is booming or... Read More
workout with mask
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How The Boutique Fitness Industry Can Take On COVID-19

COVID19
The coronavirus situation is unprecedented, we are all searching for answers.  Our boutique fitness industry – the gyms, studios and... Read More
laptop and coffee
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3 Ways to Make the Most of a Forced Studio Closure

COVID19
This is not an easy time to be a small business, is it? As if it isn’t always hard enough,... Read More
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Hardship is Real in the Boutique Fitness Industry as an Owner

Evolution Power Yoga has been in business since 2001, and in the last nearly 20-year period since our opening, we’ve... Read More
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Can Live-Streaming Save Your Fitness Business?

Virtual Programming
Are you grappling with whether live-streaming is a worthwhile investment of your time? The industry is in crisis mode. The... Read More
how-to-manage-your-team-during-a-crisis/
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How to Manage Your Team During a Crisis

Employee Management
A pandemic is unprecedented for the boutique fitness industry and with that comes a lot of uncertainty and first times... Read More
yoga class
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How to Support your Clients and Maintain a Community During a Crisis

COVID19
With the advent of "Social Distancing," how can studio owners proactively foster their community while protecting their financial exposure? In... Read More
How do I find the cash flow to survive?
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“How do I find the cash flow to survive?”

On January 20th, I received my first Covid-19 email from a client in Hong Kong that began: “There’s this virus…”... Read More
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3 Reasons Why Nutrition Should be at The Top of Your Priority List As a Studio Owner

Here are 3 reasons why nutrition should be at the top of your priority list:  . 1. Clients See Better... Read More
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How Burn Boot Camp Leverages MINDBODY to Engage New Members Securely and at Scale

Scaling
  While Burn Boot Camp opened a whopping 234 locations in 38 states in just four years, the brand started... Read More
resistance band workout group
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Fitness Industry Update: Why Independent Contractors May Not “Nama-stay” That Way

Employee Management
Recently passed and proposed employment laws relating to the classification of employees may significantly impact the fitness industry. Now more... Read More
Take Your Studio Instagram to the Next Level
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4 Ways to Take Your Studio Instagram to the Next Level

Social Media
A couple of years ago, we started taking our Instagram real serious. We pride ourselves on being a fun, witty,... Read More
WellnessLiving I don’t feel like a number
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WellnessLiving | 105F Case Study

“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.”... Read More
Episode 56 of #WeGotGoals with Marc Marano
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This Week’s Recommended Listening: Episode 56 of #WeGotGoals with Marc Marano

LISTEN IN:   As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s... Read More
retail shop interior
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5 Exercises to Strengthen your Retail Muscle

Retail Strategy
Are you a fitness pro, but a business novice? Did you open your studio to bring health & mindfulness to... Read More
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This Week’s Recommended Listening: Episode 76 of Fitness Career Mastery – Hiring, Firing, and When to Call it Quits

  Part one of this insightful series is all about the hiring process and how to find a great fit... Read More
box jump
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Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?

Website
Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for... Read More
website outline
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Landing Page Best Practices for Fitness Business Owners

Website
A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and... Read More
Group of Women Doing Work Out
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7 Client Retention Tips for Your Boutique Fitness Studio

Client Retention
If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in... Read More
Woman dancing fitness
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Guide Your Fitness Marketing Strategies

Client Retention
How to set reasonable goals and measure your success in reaching your studio's ideal profit margin. The fitness industry is... Read More
fitness clients give high five
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3 Things to Focus On When Building Community in Your Fitness Studio

You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense... Read More
studio women
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Forget About High-End Marketing Tactics. Just Get the Basics Right.

Client Retention
Small, intimate, specialized spaces for fitness are rising in popularity - and the numbers prove it. The pilates and yoga... Read More
boxing in gym
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5 Misconceptions About Adding Kickboxing Programs to Studios

Programming
As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship,... Read More
women exercising
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5 Tips to Improve Studio Retention

Client Retention
When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that... Read More
women on tablet
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Go Paperless: The Benefits of Digitizing Studio Registration

Processes
On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out... Read More
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3 Steps for Long-Term Success at Your Fitness Business

We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused”... Read More
friends at gym
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BrandCulture: The Recipe for Success for Boutique Fitness

Branding
BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose... Read More
ropes fitness
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Brand Building Through Marketing for Fitness Studios

Branding
Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns,... Read More
yoga
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7 Signs of Fitness Studio Failure

After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful... Read More
workout equipment
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5 Key Insights on the State of the Boutique Fitness Industry in 2019

Industry Insights
BFS hit NYC last month for the second year in a row.  Offering the same insights we have come to... Read More
fit friends
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3 Strategies to Boost Client Retention

Client Retention
When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client... Read More
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BFS-NYC 2019 Speakers – Five Questions with Stephanie Moran

Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly... Read More
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Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019

Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019 Sessions, Speakers &... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser

Amy Hochhauser What trends do you see most affecting the future state of the Boutique Fitness industry? I think there... Read More
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BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello

Gail Giovanniello What trends do you see most affecting the future state of the Boutique Fitness industry? People want a... Read More
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BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto

Frank Benedetto What trends do you see most affecting the future state of the Boutique Fitness industry? Technology. Specifically, the... Read More
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BFS-NYC 2019 Speakers – Five Questions with Kari Saitowitz

Kari Saitowitz What trends do you see most affecting the future state of the Boutique Fitness industry? Technology will continue... Read More
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Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019

Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019 New York,... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Glosser

Amy Glosser What trends do you see most affecting the future state of the Boutique Fitness industry? Two trends that... Read More
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BFS-NYC 2019 Speakers – Five Questions with Roxy Borger

Roxy Borger What trends do you see most affecting the future state of the Boutique Fitness industry? Trends is a... Read More
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How to Keep Up with the Modern Fitness Consumer

As more boutique studios enter the fitness space, owners need to prepare for a tougher, more competitive economy by employing... Read More
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BFS-NYC 2019 Speakers – Five Questions with Canada Salter

Canada Salter Who or what inspires you as a business owner and why? My inspiration comes from untouched opportunity in... Read More
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The Keys to Building a Strong Fitness Studio Staff

Employee Management
Yes, your instructors can definitely be instrumental in helping you retain your members—from delivering an in-class experience that creates an... Read More
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BFS-NYC 2019 Speakers – Five Questions with Eric Posner

Eric Posner What trends do you see most affecting the future state of the Boutique Fitness industry? The continued proliferation... Read More
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Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow

Branding
Too many fitness studio owners scale too quickly in one location, or open additional locations at a too-rapid pace, without... Read More
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BFS-NYC 2019 Speakers – Five Questions with Lars Scofield

Lars Scofield What trends do you see most affecting the future state of the Boutique Fitness industry? Mainstream population adopting... Read More
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The Top 5 Characteristics of the Most Successful Studio Owners

Heading a studio means that upping your CEO game is no longer an option: it’s a must. The most successful... Read More
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BFS-NYC 2019 Speakers – Five Questions with Emma Barry

Emma Barry What trends do you see most affecting the future state of the Boutique Fitness industry? Boutique fitness is... Read More

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