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Reading Time: 5 minutes

How to Support your Clients and Maintain a Community During a Crisis

With the advent of "Social Distancing," how can studio owners proactively foster their community while protecting their financial exposure? In... Read More
Feb 15, 2021
Reading Time: 3 minutes

4 Recommendations to Impact Racial Inequities in Our Industry

. Originally published on: 06/07/2020   On June 6, 2020, as George Floyd’s tragically shortened life was memorialized by family... Read More
Feb 03, 2021 Julian Barnes
Reading Time: 6 minutes

Addressing Race in Boutique Fitness

.Empowerment Training Expert Leanne Shear sat down with Nt Etuk, Founder of FitGrid and Co-Founder of BFS and Kendra Blackett-Dibinga,... Read More
Feb 03, 2021
Reading Time: 4 minutes

Building a Profitable Business Through Diversity

Originally published on: 06/11/2020 When my partners and I started Mariana Tek in 2015, we set out to create not... Read More
Feb 03, 2021 Stacey Seldin
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An Empowered 2021

It’s safe to say that most of the world is hoping that 2021 will be an improvement over 2020. The... Read More
Jan 07, 2021
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5 Tips for Successfully Adding a New Offering to Your Business Model

Building a business - or a new revenue stream within an existing business - can be overwhelming. But it can... Read More
Dec 02, 2020
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5 Tips to Improve Studio Retention (Virtually or In Person)

When it comes to retaining clients for your business, it’s critical to consider the balance between using a platform to... Read More
Dec 01, 2020 Ntiedo Etuk
Reading Time: 5 minutes

Pricing Part I: One Way to Determine The Best Pricing For Your Virtual Offerings

What to charge for your goods and services is a very complicated topic: people get actual PhDs in pricing and... Read More
Nov 17, 2020
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JoyRide Cycling + Fitness Studio Launches JoyRideGO, A Custom Fitness App for At-Home Workouts

Platform Will Offer On-Demand and Live High-End Cycling, Fitness Classes BRAND WELL-KNOWN FOR CHALLENGING WORKOUTS, POSITIVE VIBE   JoyRide Cycling... Read More
Nov 13, 2020
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Financial Projections Quick Guide

This article will help you understand WHY financial projections are important WHAT information is needed to create them HOW specifically... Read More
Nov 02, 2020 Sona Banker
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Intention over Perfection: The Story of Y7 and Sarah Levey

WHERE IT ALL BEGAN As many journeys in the wellness and fitness spaces do, Y7 started with an injury. In... Read More
Oct 26, 2020
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Virtual Only: The Story of Pilatesology’s Nearly Decade in the On Demand Business

The Pilatesology story What inspired Alisa Wyatt to turn her passion for practicing classical Pilates into a formidable and successful business... Read More
Sep 25, 2020
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State of the Industry Part II Recap

Recap from April 2020 State of the Industry The next 12-18 months are going to be difficult. Many friends may... Read More
Sep 21, 2020
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How Tammeca and Harlem Cycle Pedaled All The Way to a Massive Social Presence and Major Collabs

The Harlem Cycle Story Tammeca Rochester, founder of Harlem Cycle, took her first spin around the Central Park loop eight... Read More
Sep 18, 2020
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From Chance Marathon Runner To CEO of Mile High Run Club; the Story of Willy Heath

William (Willy) Heath is not your average seasoned boutique fitness insider-turned-CEO. Though athletic growing up by way of the track... Read More
Sep 10, 2020
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How Gail Asbell and Upstate Studios Have Found Success Through Overdelivering

Throughout the Covid-19 crisis, we in the boutique fitness space have heard a lot of bad news: studio closures and... Read More
Sep 04, 2020
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5 Ways to Generate New Revenue

  Covid-19, the dirty ‘C’ word, has wreaked havoc on your studio. You managed to keep your head above water... Read More
Aug 28, 2020
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The Importance of Shifting Your Mindset in a Time of Crisis with Emma Barry

Emma Barry, internationally known consultant, author, boutique industry expert pundit, and speaker recently talked to BFS Co-founder Julian Barnes about... Read More
Aug 26, 2020
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Questions to Ask Yourself When Marketing Your Virtual Business

Like everything else, marketing in the COVID world is a whole different game...and according to BFS marketing experts, thinking beyond... Read More
Aug 24, 2020
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5 Steps for Creating Growth Opportunities in 2020

You’ve just heard that your biggest competitor is going out of business. What is going through your mind? You may... Read More
Aug 18, 2020
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2020 BFS State of the Industry
April 2020

ORIGINALLY PUBLISHED 4.24.2020 Overview Many have asked what we believe about the future of boutique fitness. We are bullish. We... Read More
Aug 11, 2020
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Female Empowerment with Leanne Shear: THE 12 THINGS AN ENTREPRENEUR NEEDS TO KNOW ABOUT CLOSING HER COMPANY

  While it had been brewing for quite some time, both within the company and within me, the actual shutting... Read More
Aug 05, 2020
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Exiting Lockdown: Opportunities To Rebuild And Engage Your Team

ALIGN YOUR PEOPLE PLAN TO YOUR PURPOSE Your purpose is your guiding light.  Everything should extend from your purpose; your brand,... Read More
Aug 05, 2020
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Making the Tough Decision to Close

As a former boutique fitness studio owner and operator, as well as a writer, I’m well-positioned to consult with BFS... Read More
Aug 05, 2020
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Brrrn’s Pivot Into Connected Fitness

Brrrn founders Jimmy Martin and Johnny Adamic seemingly only think outside the box, including the four walls of the brick... Read More
Aug 02, 2020
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The Survivors: 5 Common Denominators of Successful Studio Owners

As many studios (and small businesses in general) face the very real possibility of having to close their doors, when... Read More
Jul 26, 2020
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Exploring a Licensing Business Model with Sadie Kurzban of 305 Fitness

 305 Fitness had been pivoting their business model into instructor training/licensing for well over a year before Covid-19 hit, but... Read More
Jul 19, 2020
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The Rise of Serial Wellness Entrepreneur Amanda Freeman

Amanda Freeman never set out to be a fitness impresario; she simply followed her passion for wellness, and the road... Read More
Jul 19, 2020 Leanne Shear
women exercising
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Questions for Studio Owners Who Have Reopened Their Doors, Part 3

.We sat down with more studio owners to understand their reopening strategy, how reopening went, and what they’re thinking about... Read More
Jul 12, 2020
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The Role and Responsibility of Social Media and Influencers in Boutique Fitness

. Even before COVID-19 hit, the fitness and wellness industries were abuzz with the growing presence of social media influencers...for... Read More
Jul 10, 2020
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From “I have no business being in business” to Industry Mastermind
The Story of Cyndi Weis

BFS Insider Content
Cyndi Weis is a classic multi-hyphenate with one driving characteristic at her core: vision. The founder of Breathe Yoga and Juice... Read More
Jun 29, 2020
women exercising
Reading Time: 6 minutes

Questions for Studio Owners Who Have Reopened Their Doors

.We sat down with two different studio owners to understand their reopening strategy, how reopening went, and what they’re thinking... Read More
Jun 26, 2020
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CASE STUDY
How Athletic Instinct is using new technology and a hybrid model to restore revenue and community post-COVID

. Athletic Instinct chose a unique solution to their post-pandemic restriction problems by integrating a hybrid business model that serves... Read More
Jun 20, 2020 Tim Near
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Selling Through Technology

. Excerpt from: From Funnels to Flywheels: Learning Sales Models that Work class Become a BFS INSIDER to access the full class.... Read More
Jun 18, 2020 KK Hart
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How to Sell Memberships in the New World

  “But Ben, many of my members lost their jobs and they don’t have sustainable income to hold a membership.... Read More
Jun 12, 2020 Ben Ludwig
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What if my Staff Isn’t Ready to Come Back? | 5 Steps to Leading Your Grand (Re-)Opening

The local government announcements have been made, and the dates have been set. You're ready to get back to business!... Read More
Jun 12, 2020 Ben Ludwig
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Questions for Studio Owners with Reopened Studios

. We sat down with three different studio owners to understand their reopening strategy, how reopening went, and what they're... Read More
Jun 03, 2020 Leanne Shear
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Managing Your Subs while Reopening or Expanding your Online Platform

Reopening post pandemic has and will bring unprecedented challenges, like managing your instructor/coach staff and their substitutions. By following these... Read More
Jun 03, 2020 Sarah Rasby
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The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners

Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh. After all the uncertainty,... Read More
May 28, 2020 Mimi Bosika
Reading Time: 9 minutes

Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive

  As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take steps to ensure that... Read More
May 19, 2020 Danielle Moss
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Time to Reset Your Fitness Business During COVID19

At a time when the world is going through tremendous fear and uncertainty in our industry (like others) has been... Read More
May 06, 2020 Scott Hopson
kettlebell workout
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How to Begin Thinking About Your Reopening Strategy

As the fitness industry moves into a world of uncertainty, there will be a time where life gets back to... Read More
Apr 30, 2020 Kory Angelin
apple watch at laptop
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A Brand-Building Exercise for Boutique Fitness Owners

. It’s hard to imagine a more sudden and widespread meltdown of the boutique fitness industry. And you’re probably in... Read More
Apr 30, 2020 Greg Monaco
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Tips to Remember for Your Virtual Business

Now more than ever is a good time to start thinking about your business model and what potential new strategies... Read More
Apr 30, 2020 Kory Angelin
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How LadyStrong Fitness is Thriving Through COVID-19

My name is Brittany Welk, I am the Co-Founder of LadyStrong Fitness and we have been one of the many... Read More
Apr 24, 2020 Brittany Welk
laptop at coffee shop
Reading Time: 6 minutes

Cash Flow Projection Toolkit for Boutique Studios

WHY USE A CASH FLOW PROJECTION? The survival of your business is contingent on not only having positive cash flow... Read More
Apr 20, 2020 Maura Vella
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I Took My Boutique Fitness Studio Off Classpass. Here’s What Happened Next.

In January 2018, I wrote a Medium article about my ambivalence towards Classpass as a studio owner on the Classpass platform. I... Read More
Apr 20, 2020 Amy Bond
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Case Study: How to Launch Your Studio’s Video on Demand Classes in Just Four Days

We are thrilled to share this case study put together by Solmark Creative. Jenni and Mike Schwartz are an incredible team,... Read More
Apr 17, 2020 Patrick Armitage
women working out to laptop
Reading Time: 5 minutes

Engagement Strategies to Maintain Your Fitness Community Virtually

“Hello from the other side!” - Adele (and me).  As a group fitness studio owner and instructor I am used... Read More
Apr 15, 2020 Rhodie Lorenz
Women in workout clothes in front of laptop
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Don’t *Just* Go Digital with Your Fitness Studio!

Stressed? Need Direction? Not sure of your next step? Once you've addressed your urgent needs, this may be the time... Read More
Mar 24, 2020 KK Hart
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5 Metrics to Monitor for the Health of Your Fitness Studio

When the unexpected happens, you can count on data to tell you the full story. Whether business is booming or... Read More
Mar 24, 2020
workout with mask
Reading Time: 12 minutes

How The Boutique Fitness Industry Can Take On COVID-19

The coronavirus situation is unprecedented, we are all searching for answers.  Our boutique fitness industry – the gyms, studios and... Read More
Mar 24, 2020
laptop and coffee
Reading Time: 4 minutes

3 Ways to Make the Most of a Forced Studio Closure

This is not an easy time to be a small business, is it? As if it isn’t always hard enough,... Read More
Mar 24, 2020
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Hardship is Real in the Boutique Fitness Industry as an Owner

Evolution Power Yoga has been in business since 2001, and in the last nearly 20-year period since our opening, we’ve... Read More
Mar 24, 2020 Lisa Taylor
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Can Live-Streaming Save Your Fitness Business?

Are you grappling with whether live-streaming is a worthwhile investment of your time? The industry is in crisis mode. The... Read More
Mar 24, 2020 Ntiedo Etuk
how-to-manage-your-team-during-a-crisis/
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How to Manage Your Team During a Crisis

A pandemic is unprecedented for the boutique fitness industry and with that comes a lot of uncertainty and first times... Read More
Mar 24, 2020
How do I find the cash flow to survive?
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“How do I find the cash flow to survive?”

On January 20th, I received my first Covid-19 email from a client in Hong Kong that began: “There’s this virus…”... Read More
Mar 24, 2020 Lise Kuecker
Reading Time: 3 minutes

3 Reasons Why Nutrition Should be at The Top of Your Priority List As a Studio Owner

Here are 3 reasons why nutrition should be at the top of your priority list:  . 1. Clients See Better... Read More
Mar 04, 2020 Nicole Aucoin
Reading Time: 4 minutes

How Burn Boot Camp Leverages MINDBODY to Engage New Members Securely and at Scale

  While Burn Boot Camp opened a whopping 234 locations in 38 states in just four years, the brand started... Read More
Feb 13, 2020
resistance band workout group
Reading Time: 6 minutes

Fitness Industry Update: Why Independent Contractors May Not “Nama-stay” That Way

Recently passed and proposed employment laws relating to the classification of employees may significantly impact the fitness industry. Now more... Read More
Feb 12, 2020 Danielle Moss
Take Your Studio Instagram to the Next Level
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4 Ways to Take Your Studio Instagram to the Next Level

A couple of years ago, we started taking our Instagram real serious. We pride ourselves on being a fun, witty,... Read More
Feb 04, 2020 Christopher Patton
WellnessLiving I don’t feel like a number
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WellnessLiving | 105F Case Study

“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.”... Read More
Dec 15, 2019
Episode 56 of #WeGotGoals with Marc Marano
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This Week’s Recommended Listening: Episode 56 of #WeGotGoals with Marc Marano

LISTEN IN:   As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s... Read More
Oct 11, 2019
retail shop interior
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5 Exercises to Strengthen your Retail Muscle

Are you a fitness pro, but a business novice? Did you open your studio to bring health & mindfulness to... Read More
Oct 05, 2019
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This Week’s Recommended Listening: Episode 76 of Fitness Career Mastery – Hiring, Firing, and When to Call it Quits

  Part one of this insightful series is all about the hiring process and how to find a great fit... Read More
Oct 04, 2019
box jump
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Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?

Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for... Read More
Sep 29, 2019
website outline
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Landing Page Best Practices for Fitness Business Owners

A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and... Read More
Sep 17, 2019
Group of Women Doing Work Out
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7 Client Retention Tips for Your Boutique Fitness Studio

If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in... Read More
Sep 12, 2019
Woman dancing fitness
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Guide Your Fitness Marketing Strategies

How to set reasonable goals and measure your success in reaching your studio's ideal profit margin. The fitness industry is... Read More
Sep 09, 2019 Ntiedo Etuk
fitness clients give high five
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3 Things to Focus On When Building Community in Your Fitness Studio

You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense... Read More
Sep 06, 2019 Emily Rittenhouse
studio women
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Forget About High-End Marketing Tactics. Just Get the Basics Right.

Small, intimate, specialized spaces for fitness are rising in popularity - and the numbers prove it. The pilates and yoga... Read More
Aug 20, 2019
boxing in gym
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5 Misconceptions About Adding Kickboxing Programs to Studios

As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship,... Read More
Aug 19, 2019
women on tablet
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Go Paperless: The Benefits of Digitizing Studio Registration

On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out... Read More
Jul 12, 2019 Joe Falit
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3 Steps for Long-Term Success at Your Fitness Business

We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused”... Read More
Jul 09, 2019 KK Hart
friends at gym
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BrandCulture: The Recipe for Success for Boutique Fitness

BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose... Read More
Jun 21, 2019 Amy Hochhauser
ropes fitness
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Brand Building Through Marketing for Fitness Studios

Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns,... Read More
Jun 12, 2019
yoga
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7 Signs of Fitness Studio Failure

After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful... Read More
Jun 07, 2019 Barbara Chancey
workout equipment
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5 Key Insights on the State of the Boutique Fitness Industry in 2019

BFS hit NYC last month for the second year in a row.  Offering the same insights we have come to... Read More
Jun 05, 2019 Julian Barnes
fit friends
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3 Strategies to Boost Client Retention

When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client... Read More
May 29, 2019
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BFS-NYC 2019 Speakers – Five Questions with Stephanie Moran

Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly... Read More
Apr 07, 2019
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Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019

Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019 Sessions, Speakers &... Read More
Mar 31, 2019
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BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser

Amy Hochhauser What trends do you see most affecting the future state of the Boutique Fitness industry? I think there... Read More
Mar 28, 2019
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BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello

Gail Giovanniello What trends do you see most affecting the future state of the Boutique Fitness industry? People want a... Read More
Mar 21, 2019
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BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto

Frank Benedetto What trends do you see most affecting the future state of the Boutique Fitness industry? Technology. Specifically, the... Read More
Mar 14, 2019
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BFS-NYC 2019 Speakers – Five Questions with Kari Saitowitz

Kari Saitowitz What trends do you see most affecting the future state of the Boutique Fitness industry? Technology will continue... Read More
Mar 07, 2019
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Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019

Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019 New York,... Read More
Mar 06, 2019
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BFS-NYC 2019 Speakers – Five Questions with Amy Glosser

Amy Glosser What trends do you see most affecting the future state of the Boutique Fitness industry? Two trends that... Read More
Mar 01, 2019
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BFS-NYC 2019 Speakers – Five Questions with Roxy Borger

Roxy Borger What trends do you see most affecting the future state of the Boutique Fitness industry? Trends is a... Read More
Feb 28, 2019
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How to Keep Up with the Modern Fitness Consumer

As more boutique studios enter the fitness space, owners need to prepare for a tougher, more competitive economy by employing... Read More
Feb 21, 2019
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BFS-NYC 2019 Speakers – Five Questions with Canada Salter

Canada Salter Who or what inspires you as a business owner and why? My inspiration comes from untouched opportunity in... Read More
Feb 21, 2019
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The Keys to Building a Strong Fitness Studio Staff

Yes, your instructors can definitely be instrumental in helping you retain your members—from delivering an in-class experience that creates an... Read More
Feb 14, 2019
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BFS-NYC 2019 Speakers – Five Questions with Eric Posner

Eric Posner What trends do you see most affecting the future state of the Boutique Fitness industry? The continued proliferation... Read More
Feb 14, 2019
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Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow

Too many fitness studio owners scale too quickly in one location, or open additional locations at a too-rapid pace, without... Read More
Feb 07, 2019
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BFS-NYC 2019 Speakers – Five Questions with Lars Scofield

Lars Scofield What trends do you see most affecting the future state of the Boutique Fitness industry? Mainstream population adopting... Read More
Feb 07, 2019
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The Top 5 Characteristics of the Most Successful Studio Owners

Heading a studio means that upping your CEO game is no longer an option: it’s a must. The most successful... Read More
Feb 01, 2019
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BFS-NYC 2019 Speakers – Five Questions with Emma Barry

Emma Barry What trends do you see most affecting the future state of the Boutique Fitness industry? Boutique fitness is... Read More
Feb 01, 2019

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BFS ROUNDUP

  1. 4 Ways to Promote Your Studio’s Online Offerings Mariana Tek
  2. How Fitness Studios Can Survive Another Possible (or Current) Shutdown Brandbot
  3. 3 Simple Tips to Keep Your New Year’s Resolutioners Motivated Brandbot
  4. SoulCycle competitor Flywheel files for bankruptcy Sourced from CNN
  5. Retail Evictions Proceeding Pick Up Sourced from The Wall Street Journal
  6. Styles Studio Profile Sourced from Ride High Magazine
  7. Why US Can’t Stock Dumbbells Fast Enough Sourced from Quartz
  8. Intelivideo Livestream Equipment: How To Get Started Sourced from Intelivideo
  9. Important Update for NYC Studios – Commercial Lease Assistance Program Sourced from NYC Business
  10. Pandemic Tax Breaks for Small Businesses Sourced from The Wall Street Journal

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