Reading Time: < 1 minute . Even before COVID-19 hit,...
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Reading Time: < 1 minute
The Role and Responsibility of Social Media and Influencers in Boutique Fitness
BFS Insider Content
. Even before COVID-19 hit, the fitness and wellness industries were abuzz with the growing presence of social media influencers...for... Read More
Reading Time: 2 minutes From “I have no business being in business” to Industry Mastermind
From “I have no business being in business” to Industry Mastermind
The Story of Cyndi Weis
Cyndi Weis is a classic multi-hyphenate with one driving characteristic at her core: vision. The founder of Breathe Yoga and Juice... Read More
Reading Time: 6 minutes
Addressing Race in Boutique Fitness
Diversity & Inclusion
.Empowerment Training Expert Leanne Shear sat down with Nt Etuk, Founder of FitGrid and Co-Founder of BFS and Kendra Blackett-Dibinga,... Read More
Reading Time: 6 minutes
Questions for Studio Owners Who Have Reopened Their Doors
BFS Insider Content
.We sat down with two different studio owners to understand their reopening strategy, how reopening went, and what they’re thinking... Read More
Reading Time: 3 minutes CASE STUDY
CASE STUDY
How Athletic Instinct is using new technology and a hybrid model to restore revenue and community post-COVID
. Athletic Instinct chose a unique solution to their post-pandemic restriction problems by integrating a hybrid business model that serves... Read More
Reading Time: 3 minutes
Selling Through Technology
. Excerpt from: From Funnels to Flywheels: Learning Sales Models that Work class Become a BFS INSIDER to access the full class.... Read More
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How to Sell Memberships in the New World
“But Ben, many of my members lost their jobs and they don’t have sustainable income to hold a membership.... Read More
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What if my Staff Isn’t Ready to Come Back? | 5 Steps to Leading Your Grand (Re-)Opening
The local government announcements have been made, and the dates have been set. You're ready to get back to business!... Read More
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Building a Profitable Business Through Diversity
Diversity & Inclusion
When my partners and I started Mariana Tek in 2015, we set out to create not just a great product,... Read More
Reading Time: 3 minutes
The Business Case for Diversity
Diversity & Inclusion
. On June 6, 2020, as George Floyd’s tragically shortened life was memorialized by family and friends, tens of thousands... Read More
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Questions for Studio Owners with Reopened Studios
Reopening
. We sat down with three different studio owners to understand their reopening strategy, how reopening went, and what they're... Read More
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Managing Your Subs while Reopening or Expanding your Online Platform
Employee Management
Reopening post pandemic has and will bring unprecedented challenges, like managing your instructor/coach staff and their substitutions. By following these... Read More
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The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners
Reopening
Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh. After all the uncertainty,... Read More
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Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive
Liability
As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take steps to ensure that... Read More
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Time to Reset Your Fitness Business During COVID19
Branding
At a time when the world is going through tremendous fear and uncertainty in our industry (like others) has been... Read More
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How to Begin Thinking About Your Reopening Strategy
COVID19
As the fitness industry moves into a world of uncertainty, there will be a time where life gets back to... Read More
Reading Time: 4 minutes
A Brand-Building Exercise for Boutique Fitness Owners
Branding
. It’s hard to imagine a more sudden and widespread meltdown of the boutique fitness industry. And you’re probably in... Read More
Reading Time: 2 minutes
Tips to Remember for Your Virtual Business
Virtual Programming
Now more than ever is a good time to start thinking about your business model and what potential new strategies... Read More
Reading Time: 4 minutes
How LadyStrong Fitness is Thriving Through COVID-19
COVID19
My name is Brittany Welk, I am the Co-Founder of LadyStrong Fitness and we have been one of the many... Read More
Reading Time: 5 minutes
2020 BFS State of the Industry
Overview Many have asked what we believe about the future of boutique fitness. We are bullish. We feel strongly that... Read More
Reading Time: 6 minutes
Cash Flow Projection Toolkit for Boutique Studios
Cash Flow
WHY USE A CASH FLOW PROJECTION? The survival of your business is contingent on not only having positive cash flow... Read More
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I Took My Boutique Fitness Studio Off Classpass. Here’s What Happened Next.
Third Party Aggregators
In January 2018, I wrote a Medium article about my ambivalence towards Classpass as a studio owner on the Classpass platform. I... Read More
Reading Time: 4 minutes
Case Study: How to Launch Your Studio’s Video on Demand Classes in Just Four Days
Virtual Programming
We are thrilled to share this case study put together by Solmark Creative. Jenni and Mike Schwartz are an incredible team,... Read More
Reading Time: 5 minutes
Engagement Strategies to Maintain Your Fitness Community Virtually
Client Retention
“Hello from the other side!” - Adele (and me). As a group fitness studio owner and instructor I am used... Read More
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Don’t *Just* Go Digital with Your Fitness Studio!
Virtual Programming
Stressed? Need Direction? Not sure of your next step? Once you've addressed your urgent needs, this may be the time... Read More
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5 Metrics to Monitor for the Health of Your Fitness Studio
When the unexpected happens, you can count on data to tell you the full story. Whether business is booming or... Read More
Reading Time: 12 minutes
How The Boutique Fitness Industry Can Take On COVID-19
COVID19
The coronavirus situation is unprecedented, we are all searching for answers. Our boutique fitness industry – the gyms, studios and... Read More
Reading Time: 4 minutes
3 Ways to Make the Most of a Forced Studio Closure
COVID19
This is not an easy time to be a small business, is it? As if it isn’t always hard enough,... Read More
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Hardship is Real in the Boutique Fitness Industry as an Owner
Evolution Power Yoga has been in business since 2001, and in the last nearly 20-year period since our opening, we’ve... Read More
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Can Live-Streaming Save Your Fitness Business?
Virtual Programming
Are you grappling with whether live-streaming is a worthwhile investment of your time? The industry is in crisis mode. The... Read More
Reading Time: 2 minutes
How to Manage Your Team During a Crisis
Employee Management
A pandemic is unprecedented for the boutique fitness industry and with that comes a lot of uncertainty and first times... Read More
Reading Time: 5 minutes
How to Support your Clients and Maintain a Community During a Crisis
COVID19
With the advent of "Social Distancing," how can studio owners proactively foster their community while protecting their financial exposure? In... Read More
Reading Time: 4 minutes
“How do I find the cash flow to survive?”
On January 20th, I received my first Covid-19 email from a client in Hong Kong that began: “There’s this virus…”... Read More
Reading Time: 3 minutes
3 Reasons Why Nutrition Should be at The Top of Your Priority List As a Studio Owner
Here are 3 reasons why nutrition should be at the top of your priority list: . 1. Clients See Better... Read More
Reading Time: 4 minutes
How Burn Boot Camp Leverages MINDBODY to Engage New Members Securely and at Scale
Scaling
While Burn Boot Camp opened a whopping 234 locations in 38 states in just four years, the brand started... Read More
Reading Time: 6 minutes
Fitness Industry Update: Why Independent Contractors May Not “Nama-stay” That Way
Employee Management
Recently passed and proposed employment laws relating to the classification of employees may significantly impact the fitness industry. Now more... Read More
Reading Time: 3 minutes
4 Ways to Take Your Studio Instagram to the Next Level
Social Media
A couple of years ago, we started taking our Instagram real serious. We pride ourselves on being a fun, witty,... Read More
Reading Time: 3 minutes
WellnessLiving | 105F Case Study
“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.”... Read More
Reading Time: 2 minutes
This Week’s Recommended Listening: Episode 56 of #WeGotGoals with Marc Marano
LISTEN IN:
As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s... Read More
Reading Time: 3 minutes
5 Exercises to Strengthen your Retail Muscle
Retail Strategy
Are you a fitness pro, but a business novice? Did you open your studio to bring health & mindfulness to... Read More
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This Week’s Recommended Listening: Episode 76 of Fitness Career Mastery – Hiring, Firing, and When to Call it Quits
Part one of this insightful series is all about the hiring process and how to find a great fit... Read More
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Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?
Website
Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for... Read More
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Landing Page Best Practices for Fitness Business Owners
Website
A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and... Read More
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7 Client Retention Tips for Your Boutique Fitness Studio
Client Retention
If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in... Read More
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Guide Your Fitness Marketing Strategies
Client Retention
How to set reasonable goals and measure your success in reaching your studio's ideal profit margin. The fitness industry is... Read More
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3 Things to Focus On When Building Community in Your Fitness Studio
You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense... Read More
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Forget About High-End Marketing Tactics. Just Get the Basics Right.
Client Retention
Small, intimate, specialized spaces for fitness are rising in popularity - and the numbers prove it. The pilates and yoga... Read More
Reading Time: 2 minutes
5 Misconceptions About Adding Kickboxing Programs to Studios
Programming
As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship,... Read More
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5 Tips to Improve Studio Retention
Client Retention
When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that... Read More
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Go Paperless: The Benefits of Digitizing Studio Registration
Processes
On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out... Read More
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3 Steps for Long-Term Success at Your Fitness Business
We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused”... Read More
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BrandCulture: The Recipe for Success for Boutique Fitness
Branding
BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose... Read More
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Brand Building Through Marketing for Fitness Studios
Branding
Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns,... Read More
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7 Signs of Fitness Studio Failure
After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful... Read More
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5 Key Insights on the State of the Boutique Fitness Industry in 2019
Industry Insights
BFS hit NYC last month for the second year in a row. Offering the same insights we have come to... Read More
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3 Strategies to Boost Client Retention
Client Retention
When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client... Read More
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BFS-NYC 2019 Speakers – Five Questions with Stephanie Moran
Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly... Read More
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Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019
Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019 Sessions, Speakers &... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser
Amy Hochhauser What trends do you see most affecting the future state of the Boutique Fitness industry? I think there... Read More
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BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello
Gail Giovanniello What trends do you see most affecting the future state of the Boutique Fitness industry? People want a... Read More
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BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto
Frank Benedetto What trends do you see most affecting the future state of the Boutique Fitness industry? Technology. Specifically, the... Read More
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BFS-NYC 2019 Speakers – Five Questions with Kari Saitowitz
Kari Saitowitz What trends do you see most affecting the future state of the Boutique Fitness industry? Technology will continue... Read More
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Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019
Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019 New York,... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Glosser
Amy Glosser What trends do you see most affecting the future state of the Boutique Fitness industry? Two trends that... Read More
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BFS-NYC 2019 Speakers – Five Questions with Roxy Borger
Roxy Borger What trends do you see most affecting the future state of the Boutique Fitness industry? Trends is a... Read More
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How to Keep Up with the Modern Fitness Consumer
As more boutique studios enter the fitness space, owners need to prepare for a tougher, more competitive economy by employing... Read More
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BFS-NYC 2019 Speakers – Five Questions with Canada Salter
Canada Salter Who or what inspires you as a business owner and why? My inspiration comes from untouched opportunity in... Read More
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The Keys to Building a Strong Fitness Studio Staff
Employee Management
Yes, your instructors can definitely be instrumental in helping you retain your members—from delivering an in-class experience that creates an... Read More
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BFS-NYC 2019 Speakers – Five Questions with Eric Posner
Eric Posner What trends do you see most affecting the future state of the Boutique Fitness industry? The continued proliferation... Read More
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Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow
Branding
Too many fitness studio owners scale too quickly in one location, or open additional locations at a too-rapid pace, without... Read More
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BFS-NYC 2019 Speakers – Five Questions with Lars Scofield
Lars Scofield What trends do you see most affecting the future state of the Boutique Fitness industry? Mainstream population adopting... Read More
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The Top 5 Characteristics of the Most Successful Studio Owners
Heading a studio means that upping your CEO game is no longer an option: it’s a must. The most successful... Read More
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BFS-NYC 2019 Speakers – Five Questions with Emma Barry
Emma Barry What trends do you see most affecting the future state of the Boutique Fitness industry? Boutique fitness is... Read More
From “I have no business being in business” to Industry Mastermind
The Story of Cyndi Weis
Reading Time: 2 minutes Cyndi Weis is a classic multi-hyphenate...
Read more
Addressing Race in Boutique Fitness
Reading Time: 6 minutes .Empowerment Training Expert Leanne Shear sat...
Read more
Questions for Studio Owners Who Have Reopened Their Doors
Reading Time: 6 minutes .We sat down with two different...
Read more
CASE STUDY
How Athletic Instinct is using new technology and a hybrid model to restore revenue and community post-COVID
Reading Time: 3 minutes . Athletic Instinct chose a unique...
Read more
Selling Through Technology
Reading Time: 3 minutes . Excerpt from: From Funnels to Flywheels:...
Read more
How to Sell Memberships in the New World
Reading Time: < 1 minute “But Ben, many of...
Read more
What if my Staff Isn’t Ready to Come Back? | 5 Steps to Leading Your Grand (Re-)Opening
Reading Time: < 1 minute The local government announcements have...
Read more
Building a Profitable Business Through Diversity
Reading Time: < 1 minute When my partners and I...
Read more
The Business Case for Diversity
Reading Time: 3 minutes . On June 6, 2020, as...
Read more