Get INSTANT access to everything you need to fast track the growth of your studio


To help our industry through this challenging reopening phase, we are offering our INSIDER membership for only $49/month! Now through June 30th, register to lock in your half-off rate until 2021.


Since the shutdown began in March, we have spoken to hundreds of studio owners throughout the world, and we’ve heard many of the same fears, concerns & questions from everyone:

  • How do you know if you’re doing the right thing?
  • Who do you talk to when you have questions, since nobody has ever re-opened a business during a pandemic?
  • Who do you lean on when you’re mentally & physically exhausted?

We created the BFS INSIDERS to answer these questions, fill a gap in the industry, bring us all together, and help you thrive.  As an INSIDER, you’ll receive the ongoing support and guidance you need to propel your business forward.  

Get access to the BFS community and interact with industry thought leaders and experts.


We are all tired of the word unprecedented, but it doesn’t change the truth: COVID-19 has created unprecedented challenges for the boutique fitness industry — from closing studios and moving online to reopening with reduced capacity and rebuilding membership.

Any of these challenges would be daunting, and collectively they are overwhelming — especially if you are the sole owner of your studio.

After meeting and speaking with more than 700 studio owners in the past two years (and many of our team have been boutique studio owners themselves), we heard you, we see you, and we developed the INSIDER program for you.

We believe we are all #STRONGERTOGETHER.


Premium Content

Curated and exclusive knowledge and POVs brought to you through articles, checklists, and playbooks from our industry’s top thought leaders.

BFS Live

Live presentations, Fireside Chats, and Q&As with subject matter experts, thought leaders, and successful studio owners to address your most pressing challenges.

Virtual Roundtable Discussions

One hour conversations with 14 other studio owners to workshop ideas, troubleshoot plans, and receive advice from your colleagues in the boutique fitness space.

*Become an INSIDER

Content, connection, and community at your fingertips 24/7
$ 49 Monthly



As an INSIDER, you will

  • Feel confident that you have chosen the best strategy for your studio after discussing it with other studio owners
  • Become more knowledgeable after consuming our premium content, which is produced by thought leaders such as Stacey Seldin, Lucy Adey, Maura Vella, Scott Hopson and Greg Monaco
  • Be relieved to know that you have a team that pulls you when you’re tired; pushes you when you need a boost; and cheers for your successes


A BFS INSIDER membership provides you with unlimited access to premium content from our industry’s thought leaders and subject matter experts, opinion and guidance that you cannot find anywhere else.

This content is brought to you through articles, playbooks, and webinars so that you can choose the format in which you learn best.  

Your membership also brings you connection to fellow studio owners through monthly calls and private community forums.

If you choose to not become a BFS INSIDER MEMBER, you will still have access to:

  • Partner Presented Webinars
  • Access to BFS Blog
  • Access to the premier BFS Playbook
  • Weekly content newsletter

Now that we have seen our community through the most critical portion of these times, our premium content will become exclusive to INSIDERS moving forward so that we can continue to bring you knowledge from the top experts in the industry and take our content to the next level.  This means more actionable and easily digestible information.  With a focus on our core community (INSIDERS ), our content will also become more targeted, thorough, and exclusive to your needs. Finally, INSIDERS allows us to integrate connection to your peers into your process.  This connection is a crucial element to turning knowledge to action and INSIDERS will have it at their fingertips!

BFS INSIDER Memberships renew automatically and you will be charged on a rolling monthly basis.

You can remove the auto-renewal option at any time by getting in touch with us from your account page.

After your payment has been processed and your membership has started, you may cancel your membership at any time. When you cancel you will continue to have full access for your remaining membership period but your membership will not be auto-renewed.

Not satisfied with your membership after your first roundtable call? Request a money back guarantee for your first month if you contact us immediately following your first roundtable call.

*$49 rate only available until June 15th and guaranteed through the rest of 2021.

We’re ALL #StrongerTogether. Join the INSIDER community today.

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