BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser

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Amy Hochhauser

What trends do you see most affecting the future state of the Boutique Fitness industry?

I think there is going to be a lot of consolidation in the Boutique Fitness Industry over the next few years and it will be more important than ever to differentiate yourself from the pack and deliver on your brand promise. Also, cross-training and multi-modality boutique studios will continue to trend — but quality will be the most important standard. Today’s consumers are smart and discerning. There are many options out there. Studios will need to have truly qualified, results-driven trainers to stand out from the crowd.

Who or what inspires you as a business owner and why?

I’m inspired and invigorated by the challenge of building a business and watching it evolve in a dynamically growing industry. The landscape has changed radically in boutique fitness over the last eight years and the ability to pivot and stay relevant fuels me to keep learning and growing.

What is one of the most important lessons that you have learned as a studio owner?

One of the most important lessons for me has been the importance of maintaining your brand culture as your business grows. The magic of your brand doesn’t just automatically translate to new locations. You have to work hard on your brand culture and make sure that every employee in every location understands the WHY behind your brand. If they can share your vision and your purpose, the benefits will flow to the bottom line.

What do you love most about being a studio owner?

The people are the reason I’m here! I love the amazing community of both customers and staff that I’ve seen develop over the past eight years. What started as just an idea has led to a multi-state community with a shared purpose; that’s such a gift. And to see the lives we’ve influenced and changed—it’s worth every minute of hustle.

What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?

I’ve always been a big fan of Brené Brown, and her recent book, Dare to Lead, is no exception. There are so many great and influential nuggets in there, but what really resonated was the affirmation that leading from my heart and allowing my employees to see my vulnerability was truly courageous leadership. My co-founder, Rhodie Lorenz and I, have always relied on our hearts to make decisions. We do our best, but we don’t reach for perfection. Instead we strive for progress…and JOY.



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