Amy Hochhauser
What trends do you see most affecting the future state of the Boutique Fitness industry?
I think there is going to be a lot of consolidation in the Boutique Fitness Industry over the next few years and it will be more important than ever to differentiate yourself from the pack and deliver on your brand promise. Also, cross-training and multi-modality boutique studios will continue to trend — but quality will be the most important standard. Today’s consumers are smart and discerning. There are many options out there. Studios will need to have truly qualified, results-driven trainers to stand out from the crowd.
Who or what inspires you as a business owner and why?
I’m inspired and invigorated by the challenge of building a business and watching it evolve in a dynamically growing industry. The landscape has changed radically in boutique fitness over the last eight years and the ability to pivot and stay relevant fuels me to keep learning and growing.