Emma Barry
What trends do you see most affecting the future state of the Boutique Fitness industry?
Boutique fitness is seeing several trends: Blended digital and physical ecosystems, hyper-personalization across all goods and services, fitness and lifestyle no longer considered luxury but mainstream in developed markets as well as biometrics and wearables guiding future consumption of goods and services.
Who or what inspires you as a business owner and why?
I’m inspired by helping to create experiences that get more people to fall in love with fitness.
What is one of the most important lessons that you have learned as a studio owner?
As a studio owner, I learned to observe our members for clues to unmet needs.
What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?
Books: The One Thing, Start With Why and Make Disruption Work
Podcasts: Fitness Business Podcast has a wide array of business solutions from global experts. Escape Your Limits Podcast for top business conversations. Perfection Detox by Petra Kolber has mindful learnings from a broader consideration.
