BFS-NYC 2019 Speakers – Five Questions with Eric Posner

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Eric Posner

What trends do you see most affecting the future state of the Boutique Fitness industry?

The continued proliferation of the wellness industry as a whole is supporting the growth of boutique fitness (the wellness industry is growing 2x faster than the global economy), and real estate deals are getting sweeter during the ‘retail apocalypse.’ Corporate wellness budgets are increasing as a means to recruit and retain talent, plus get employees healthier, not to mention more salespeople are entertaining clients over fitness classes instead of steak dinners. Although not replacing boutique fitness as a category, at-home workouts are gaining traction and finding a place in people’s workout routines.

Who or what inspires you as a business owner and why?

People seeking growth. On a daily basis I am meeting and connecting with our riders, hearing their stories, and following their progress. Frankly, it’s what keeps me so excited about growing SWERVE – building communities of likeminded people on their respective journeys to accomplish their goals, and elevating each other along the way.

What is one of the most important lessons that you have learned as a studio owner?

“The only way out is through”—is so spot on. As it relates to business (and life), the importance of facing your issues and tackling your challenges head on is the only way to progress. If issues linger for too long, you’re wasting time. Make the hard decisions, have the difficult conversations and face your fears. It always pays off.

What do you love most about being a studio owner?

SWERVE is all about elevating people’s lives through teamwork, so what I love most about being a studio owner is embodying that motto. This starts with growing and empowering our people then carries through the experience to our customers. Enabling our clients to leave healthier and happier than when they came through our doors is incredibly fulfilling.

What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?

Books: The Founder’s Mentality (James Allen & Chris Zook), Principles (Ray Dalio), Leaders Eat Last (Simon Sinek), Good to Great (Jim Collins).

All of these books have helped me grow into a more effective/empathetic leader and taught me how to hone my entrepreneurship skills and think through the fundamentals of growing a business. I would recommend these to all entrepreneurs.

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