BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto

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Frank Benedetto

What trends do you see most affecting the future state of the Boutique Fitness industry?

Technology. Specifically, the technology involving fitness and nutrition programming. There are platforms emerging in the currently separate fields of program delivery and results tracking via biometric data. When these two areas become linked, we will be able to effectively utilize AI to program to a level of certainty beyond human capability.

Who or what inspires you as a business owner and why?

I’ve been inspired to build businesses that serve as vehicles for change. Most people grow up thinking that businesses are solely to make money. I’ve always studied the founders that were hell-bent on a mission and made the money as a result. I hope to do the same in the continually merging fields of health and fitness.

What is one of the most important lessons that you have learned as a studio owner?

I think everyone has read that enduring failure is a part of the game of business. Taking that notion a step further, I’ve learned that overcompensating on a lesson learned from a failure is sometimes just as damaging as not having learned that lesson at all. I would often swing between extremes rather than making subtle adjustments.

What do you love most about being a studio owner?

I view business as a form of art. I love the psychology of branding and the never-ending process of refining the message a brand is trying to deliver. Business is the way I express myself.

What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?

The NYC transit authority slogan had the single greatest impact on my management philosophy. I was on a subway frustrated with a team member and contemplating the ways to deal with it, when I saw the billboard: “If you see something, say something.” From that moment, I’ve instilled a culture of being upfront with all communication, even when it’s difficult to do so.



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