BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello

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Gail Giovanniello

What trends do you see most affecting the future state of the Boutique Fitness industry?

People want a true ’boutique’ experience: Personalized service, a great workout, a great customer service experience, a place to meet friends and be part of a small community. Plus, the digital market is going to BOOM more and more.

Who or what inspires you as a business owner and why?

I am inspired to continue to run my own business because I love to be creative and nothing will set me apart more from others more than my individual creativity and unique to me.

What is one of the most important lessons that you have learned as a studio owner?

Though it may be fun and creative, it must run as a serious business. Working with like-minded people is key for support and great team work. It is true: hire slow, fire fast. I always strive for the right FIT for my teams, both administrators and the instructors.

What do you love most about being a studio owner?

I love getting to know my clients and sharing a like minded craft with other instructors. I like that I can try on different hats from instructor, to business speaker, to creative coordinator. I love that the it is trendy now to own a fitness studio and it keeps me on my toes. I never stop coming up with ideas in order to stay in the trend.

What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?

Books have educated me, as I am a self taught business owner. My favorites are Creativity in Business, The One Minute Manager, Drive (by Daniel Pink) and The E Myth. Plus, many Ted Talks on people, personalities and behaviors.

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