What trends do you see most affecting the future state of the Boutique Fitness industry?
Technology will continue to shape the industry from marketing and customer service to back-office functions and the overall actual experience. Brick and mortar locations will need to offer differentiated propositions vs. digital content. New entrants, variety-seeking behavior and increasingly educated consumers will hold fitness brands increasingly accountable to deliver real value (i.e., effective workouts, educated teams, personal attention, low cost/luxury, etc.). A broader definition of “wellness” and aging of the population will also shape the future of the industry.
Who or what inspires you as a business owner and why?
Initially, I was inspired by other entrepreneurs who successfully built businesses around their ideas for “a better way.” But my team and clients quickly took over. My core team always has my back and motivates me to improve, grow and continue providing opportunities for them. In addition, “love letters” from clients remind me of the positive role Fhitting Room plays in their lives. Knowing clients count on my business for emotional and/or physical wellbeing is an awesome inspiration.