BFS-NYC 2019 Speakers – Five Questions with Roxy Borger

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Roxy Borger

What trends do you see most affecting the future state of the Boutique Fitness industry?

Trends is a big question. I wonder how technology will continue to evolve to serve the studio experiences with apps, online courses, education and VR, and I’m also watching how the larger entities who own several brands and franchises will continue to grow and affect the urban markets.

Who or what inspires you as a business owner and why?

As a studio owner, I was most inspired by the dedication of my students and staff. Some had been with the studio through several different teachers and studio owners, and they continued to show up week after week. Their behaviors have reminded me of the power of slow change and kept me inspired day after day.

What is one of the most important lessons that you have learned as a studio owner?

One of the most important lessons I’ve learned as a studio and business owner is that I don’t have to do everything myself. It took some time for me to trust and once I did, I was able to serve so many more people and flow so much better with the day to day.

What do you love most about being a studio owner?

My favorite part of being a studio owner was learning the ins and outs of the business, growing as a teacher and leader, and connecting with my tribe each day. I just love learning and being challenged! It was a great, deep learning experience for me—and of course, the wholesale yoga clothes. (Just kidding, sort of.)

What book, video, podcast, Ted Talk, etc. that has influenced your management philosophy and why?

My management philosophy has been most influenced by my personal desire to be the leader I always wished I had (since I began working at age 14). Books that have added to this drive: The 7 Habits of Highly Effective People, It Starts with Why and Getting Things Done. As for podcasts, Gary Vaynerchuck’s Podcast Ask Gary Vee is a favorite.



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