The beginning of every year is full of new sign-ups and eager people who are ready to make big changes in their health and lifestyle. But signing up for a challenge and announcing your New Year’s resolutions is the easy part. The thing that feels impossible is sticking to it and being consistent. Fitness boutique studios that offer New Years challenges usually know how to market for classes, reach certain demographics, and motivate them to sign up, but not many studios know how to keep members longterm, especially those who signed up while nursing a New Year’s hangover.
You could say that it’s an art—convincing your members to come in consistently and sticking to their goals is not something that you can do overnight. It takes a lot of practice and intention. All of your members will respond differently to various incentives, but the important goal is to speak to all of them at once and give them multiple reasons to continuously come back to classes and engage with the trainers. Motivate them, inform them, and push them to work beyond the limit they thought they could. Here are some tips to help your members stick to their New Year’s resolutions.