In another welcomed casualty of the MeToo era, Crossfit’s former CEO Greg Glassman–and the company culture he created and fostered–are getting called out for unacceptable sexist behavior, according to this piece in the NY Times. The only surprise to current and former employees when Glassman resigned was that it was for his racist comments about George Floyd’s death on Twitter and in a Zoom meeting, instead of routine and rampant sexual harassment in his coompany throughout the last 20 years.

The Times interviewed former employees, and four CrossFit athletes with strong ties to the company, who all revealed a management culture rife with overt and vulgar talk about women: their bodies, how much male employees, primarily Mr. Glassman, would like to have sex with them and how lucky the women should feel to have his rabid interest.

Though Glassman denies everything, Crossfit is losing lustre as a result of these accusations, with hundreds of its more than 14,000 affiliate locations, marquee sponsors, and high-profile athletes disassociating themselves from the brand and its toxic culture.