How Fitness Studios Can Survive Another Possible (or Current) Shutdown

Aitana G

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It feels like this year has dragged on endlessly, and it’s safe to say we’re all keen to usher in 2021. Unfortunately, that means we’ll very likely be facing yet another lockdown—hell, you might be in the midst of another lockdown already, depending on what state you call home. There are all sorts of reasons to feel disheartened, especially if you had a rough go-around the first time we got locked in our houses. Countless fitness boutique studios have had to close their doors permanently, significantly reduce their staff size, or face a debt of hundreds of thousands of dollars. If you fall into any of those categories, we feel for you. And hopefully we can all grow together to have a much stronger upcoming year—despite yet another round of lockdowns.

 

The good news about this lockdown is that people are able to prepare themselves much more efficiently than before. It’s all too easy to overestimate in your mind how much you’re going to workout alone at home when you’ve never been in a lockdown situation before. But now that everyone has experienced the first lockdown, they know that they’re going to need some more help to workout at home other than scrolling through Instagram videos. This is a good time to grow your business while also helping people meet a very real need in their life. Here are a few tips to help your business survive another shutdown.

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