Franchise group Xponential Fitness recently launched its new GO platform, which brings live and on-demand content across numerous boutique verticals to the masses. GO gives users access to more than 1,700 pieces of content from the eight Xponential Fitness brands (Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, AKT and STRIDE), as well as a handful of third-party content from partners like Aaptiv and HyperIce for under $30 a month.