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Extraordinary Results
The best business education insights for the wellbeing industry
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You’ve Got the Vision,
We’ve Got the Strategy
WITH TWO WAYS TO LEARN:
Sprints are 4-week, 12-hour courses connecting you and your business to experts.
SkillBuilders are 1 hour, on-demand courses designed to give you tools and tactics to upgrade specific business skills.
Elaina Mayer, Owner of Evolution York Yoga and Manager of Security Architecture and Engineering at Ernst & Young
March 3–March 29
The fitness industry was one of the final parts of our daily lives to embrace the shift into the digital world, and with a lack of training and knowledge to expand their toolkit, business owners were finding themselves far behind the few who were able to tap into this new market. Whether you are trying to automate and manage how your systems make decisions or are using AI to create your next marketing plan, this 4-week sprint will get you comfortable with using AI to help augment your daily operations while increasing the quality of product your students receive.
With Mitch McGinley, Business Sales Advisor specializing in Boutique Fitness, Health & Wellness
April 28-May 24
Tuesday 1:00-2:30pm EST / Friday 1:00-2:00pm EST
You are going to have to exit your business at some point, it might as well be on your own terms and for a big payday. A successful sale doesn’t happen by accident. It can take years of preparation with an eye on your exit strategy, even during the day to day of running your business. And no business is too big or too small to sell…but you must be prepared and know what to expect. In this 4-week group program you’ll learn why it is important to proactively plan for your exit; how to prepare your business (over time) for sale; how to value your business (including what is important to a buyer and what isn’t); and what to expect, good and bad, during the sales process. Tailored to fitness and wellness businesses, this training will teach you all you need to know for a successful and profitable exit when the time is right.
With Roxy Borger, Consultant for Yoga, Barre, Fitness Studios and Movement Maven
May 19-June 14
Tuesday 3:00-4:30pm EST / Friday 3:00-4:00pm EST
In the ever-evolving fitness industry, optimizing client retention is the cornerstone of a successful business and helps counterbalance the naturally high attrition most studios face. The “Strategic Fit Biz Retention” sprint is designed to empower fitness leaders with the knowledge and skills needed to create a robust retention plan for retaining clients from the first interaction on, fostering loyalty, healthy, soulful community, and ensuring long-term business sustainability.
With Katie Santos, Founder of Fitness HR
June 9-July 5
Tuesday 1:00-2:30pm EST / Friday 1:00-2:00pm EST
The staffing landscape has shifted immensely for boutique studios in the past few years. This training explores the fundamentals that have remained the same in managing a team and sheds light on immersive recruiting and retention strategies for your instructor and management teams. The development of your employee brand, the scale of your growth, and the depth of your impact are a direct reflection of how well you instill a sense of purpose within your team. This Sprint will give you valuable insight into creating a staff culture that aligns your team around common goals.
With Annie Carlon, Partner at Acru Solutions
June 23-July 19
Tuesday 3:00-4:30pm EST / Friday 3:00-4:00pm EST
This game-changing course cuts through the accounting jargon and empowers you, the savvy fitness owner, to take control of your numbers. Forget number-crunching nightmares. We’ll demystify accounting principles and equip you with the practical tools and knowledge to make data-driven decisions that fuel your business growth. In this course, you’ll learn to leverage accounting as a powerful tool for growth and success. Whether you’re seasoned studio owner or just starting your fitness journey.
With Suzy Levi, Owner of Defining You Consulting & Defining You Pilates & Fitness
July 7-August 2
Tuesday 1:00-2:30pm EST / Friday 1:00-2:00pm EST
Learn how to maximize profitability and broaden your business scope by integrating additional revenue streams. In this 4-week training, we will guide you through the process of defining revenue streams, exploring various types, discussing the importance of those with monthly recurring revenue, visualizing and brainstorming which ones will work for your business, and implementing action steps to diversify your revenue streams. This is designed specifically for Boutique Fitness and Wellness Studios. This training will show you how to add Revenue Streams that work to reduce business risk and increase profitability, making your business more resilient to economic changes.
With Beth Bishop, CEO of The Phoenix Effect
September 1–September 27
Tuesday 3:00-4:30pm EST / Friday 3:00-4:00pm EST
Are you a fitness business owner feeling the pressure of competition and the weight of entrepreneurial stress? It’s time to transform those challenges into opportunities for growth and success – all backed by the power of neuroscience! Discover how to leverage neuroscience to sharpen your vision, fortify your mindset, and attract wealth and abundance with newfound ease. Say goodbye to burnout and hello to reignited passion and sustainable business growth.
With Riley Kinworthy, Vice President of Operations at Recess.tv
Coming soon
The course offers the tools and knowledge needed to navigate and optimize key aspects of your business, fostering a sense of control, competence, and the ability to make informed strategic decisions. Whether you are an experienced entrepreneur with years of package options or a brand new operator, you will leave this course with clarity, mastery, and the confidence to lead a business with purpose and efficiency.
With Becky Cerroni, President of Consumer Brands at GoSaga
Coming Soon
With this sprint, you’ll learn to redefine your leadership approach, fine-tune your strategic vision, and achieve unparalleled success in your business. This course structure aims to provide a comprehensive learning experience, blending theoretical insights with practical application, tailored for CEOs in the fitness and wellness industries.
With Connie Holen, Founder of Pixality Design
Coming Soon
There are thousands of searches for fitness studios each day. It’s time your studio captured some of those warm leads—no expensive marketing agency required! Yes—you can learn how to run Google Ads for your boutique fitness studio! In this 4-week group program, you’ll learn step-by-step how to set up your Google ad account, create your first ads, and to analyze their performance. Designed just for boutique fitness studios, this training gets right to what you need to know to run smart, profitable Google Ads.
With Beth Bishop, CEO of The Phoenix Effect
Coming Soon
Unlock the secrets to unstoppable sales success with our “Neuroscience of Sales” course, specifically designed for fitness business owners and managers. In just four weeks, learn how to seamlessly overcome buyer resistance, master a powerful sales mindset, and leverage neuroscience to revolutionize your sales approach. This program is more than just sales training; it’s a journey to understanding the human mind and using this knowledge to close deals more effectively and grow your business exponentially.
With Connie Holen, Founder of Pixality Design
Tools and technology can help you save time and be more consistent with your brand communications. This lesson will help you evaluate and align your tech stack to support your intentionally designed communication plan and sales process.
With Connie Holen, Founder of Pixality Design
Tired of being the best-kept secret in town? Referrals and word-of-mouth can only take you so far. This week’s course takes you through the most popular lead generation channels studios can use to gain visibility, generate interest and get new clients in the door.
With Katie Santos, Founder of Fitness HR
Unlocking Staffing Success: Elevate Your Fitness Studio Team! Is staffing a constant challenge for your studio? In this transformative lesson, discover the key tools for seamless onboarding and training that will revolutionize your fitness business.
At BFS, we provide a variety of dynamic solutions crafted to empower you and your team.
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