Blog - Boutique Fitness Summit
  About MINDBODY MINDBODY software is on a mission to connect the world to wellness. Providing automated tools for marketing, scheduling, point of sale, payroll and more, we help health and wellness businesses like you run and grow. MINDBODY also makes it easy for your customers to find, book and pay for your services with...
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Contributed by our Partner Written by Danielle Moss – 2020 BFS-NYC Panel Moderator   Recently passed and proposed employment laws relating to the classification of employees may significantly impact the fitness industry. Now more than ever in California, New York, and New Jersey, an employer’s misclassification of a fitness professional as an independent contractor (as...
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By Peerfit   A couple of years ago, we started taking our Instagram real serious. We pride ourselves on being a fun, witty, and creative team, and we decided that our social media content should reflect that. So, we changed a few things for the better, and we’re here to share the wealth with our...
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“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.” -Maura Vella, director of 105F     About WellnessLiving The WellnessLiving system is a full featured, business management tool. Combining online booking, staff and resource scheduling, point of sale, detailed reporting, reputation management and automated...
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LISTEN IN:   As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s job is as much sales as it is strategy. He’s here to make Americans fall in love with F45 – and to get more franchisees in the process. And as you’ll hear Marano talk through on this...
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  Part one of this insightful series is all about the hiring process and how to find a great fit for your studio! The episode is aimed at studio owners, operators or managers in hiring positions but also at trainers who want to get more insight into the hiring process and understand both sides of...
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Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for only for some sort of intro offer OR instead create a seamless, low barrier single trial class signup that can be done online to get the person in the door to get immersed into the...
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A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and convert leads into members. Understanding Your Traffic How are landing pages different than a page on your website? First, let’s talk about the traffic you are looking to capture: inbound vs. outbound. Inbound traffic is...
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By WellnessLiving   If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in place to keep your clients coming back? Are you working on keeping them happy and developing long-term relationships? Is client retention even on your radar? If you answered no to any of...
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By FitGrid How to set reasonable goals and measure your success in reaching your studio’s ideal profit margin. The fitness industry is becoming more and more crowded with competition, and it may seem difficult to keep up with all of the marketing trends that come with the territory.  Whether you own a small studio or...
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