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Reading Time: 5 minutes

The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners

  Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh. After all the... Read More
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Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive

Liability
  As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take steps to ensure that... Read More
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Exploring a licensing business model with Sadie Kurzban of 305 Fitness

BFS Insider Content
305 Fitness had been pivoting their business model into instructor training/licensing for well over a year before Covid-19 hit, but... Read More
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Time to Reset

At a time when the world is going through tremendous fear and uncertainty in our industry (like others) has been... Read More
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How to Begin Thinking About Your Reopening Strategy

As the fitness industry moves into a world of uncertainty, there will be a time where life gets back to... Read More
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A brand-building exercise for boutique fitness owners.

. It’s hard to imagine a more sudden and widespread meltdown of the boutique fitness industry. And you’re probably in... Read More
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Tips to Remember for Your Virtual Business

Written by Kory Angelin   As the fitness industry moves into a world of uncertainty, there will be a time... Read More
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How LadyStrong Fitness is Thriving Through COVID-19

My name is Brittany Welk, I am the Co-Founder of LadyStrong Fitness and we have been one of the many... Read More
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Cash Flow Projection Toolkit

Written by Maura Vella   WHY USE A CASH FLOW PROJECTION? The survival of your business is contingent on not... Read More
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Behind the Scenes of Building a Fitness Brand

Kari Saitowitz with Fitness Business Podcast Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room... Read More
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I Took My Boutique Fitness Studio Off Classpass. Here’s What Happened Next.

Written by Amy Bond for Medium In January 2018, I wrote a Medium article about my ambivalence towards Classpass as a studio... Read More
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The Evolution of the Consumer

The Evolution of the Consumer: A Push Toward Aspirational Lifestyle Brands and A Life of Wellness Talk by Aarti Kapoor... Read More
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Case Study: How to Launch Your Studio’s Video on Demand Classes in Just Four Days

A word from zingfit: We are thrilled to share this case study put together by Solmark Creative. Jenni and Mike Schwartz... Read More
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Engagement strategies to maintain your community virtually

Written by Rhodie Lorenz Co-founder JoyRide Fitness   “Hello from the other side!” - Adele (and me).  As a group... Read More
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Don’t *just* go Digital!

Definition of Recovery: A return of normal state of health, mind or strength Stressed? Need Direction? Not sure of your... Read More
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5 Metrics to Monitor for the Health of Your Fitness Studio

When the unexpected happens, you can count on data to tell you the full story. Whether business is booming or... Read More
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How The Boutique Fitness Industry Can Take On COVID-19

The coronavirus situation is unprecedented, we are all searching for answers.  Our boutique fitness industry – the gyms, studios and... Read More
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May We Turn Lemons Into Lemonade

This is not an easy time to be a small business, is it? As if it isn’t always hard enough,... Read More
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Hardship is Real

Evolution Power Yoga has been in business since 2001, and in the last nearly 20-year period since our opening, we’ve... Read More
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Can Live-Streaming Save Your Business?

Are you grappling with whether live-streaming is a worthwhile investment of your time? The industry is in crisis mode. The... Read More
how-to-manage-your-team-during-a-crisis/
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How to Manage Your Team During a Crisis

CONSTANT + CANDID COMMUNICATION Acknowledge the crisis early and communicate often. In times of uncertainty, transparency and frequency of communication... Read More
How to Support your Clients and Maintain a Community During a Crisis
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How to Support your Clients and Maintain a Community During a Crisis

With the advent of "Social Distancing," how can studio owners proactively foster their community while protecting their financial exposure? In... Read More
How do I find the cash flow to survive?
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“How do I find the cash flow to survive?”

On January 20th, I received my first Covid-19 email from a client in Hong Kong that began: “There’s this virus…”... Read More
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3 Reasons Why Nutrition Should be at The Top of Your Priority List

PRESENTED BY Nutrition is the foundation of the fitness pyramid, but where is it on your priority list as a... Read More
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MINDBODY | Burn Boot Camp Case Study

  About MINDBODY MINDBODY software is on a mission to connect the world to wellness. Providing automated tools for marketing,... Read More
Upcoming Webinars - Boutique Fitness Solutions
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Fitness Industry Update: Why Independent Contractors May Not “Nama-stay” That Way

Contributed by our Partner Written by Danielle Moss - 2020 BFS-NYC Panel Moderator   Recently passed and proposed employment laws... Read More
WellnessLiving I don’t feel like a number
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WellnessLiving | 105F Case Study

“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.”... Read More
Episode 56 of #WeGotGoals with Marc Marano
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This Week’s Recommended Listening: Episode 56 of #WeGotGoals with Marc Marano

LISTEN IN:   As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s... Read More
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This Week’s Recommended Listening: Episode 76 of Fitness Career Mastery – Hiring, Firing, and When to Call it Quits

  Part one of this insightful series is all about the hiring process and how to find a great fit... Read More
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Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?

Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for... Read More
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Landing Page Best Practices

A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and... Read More
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7 Client Retention Tips for Your Boutique Fitness Studio

By WellnessLiving   If you run a boutique fitness studio, client retention should be your top priority. Do you have... Read More
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Guide Your Fitness Marketing Strategies

By FitGrid How to set reasonable goals and measure your success in reaching your studio's ideal profit margin. The fitness... Read More
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3 Things to Focus On When Building Community in Your Fitness Studio

By Emily Rittenhouse You all want clients to feel welcome when they walk through your door every day. After all,... Read More
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Forget About High-End Marketing Tactics. Just Get the Basics Right.

Small, intimate, specialized spaces for fitness are rising in popularity - and the numbers prove it. The pilates and yoga... Read More
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5 Misconceptions About Kickboxing

As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship,... Read More
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5 Tips to Improve Studio Retention

Sponsored by FitGrid When it comes to retaining clients at your studio, it’s critical to consider the balance between using... Read More
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Go Paperless: The Benefits of Digitizing Guest Registration

On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out... Read More
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3 Steps for Long-Term Success at Your Fitness Business

By K.K. Hart We’re just a couple months into the new year, which means you may be still be looking... Read More
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BrandCulture: The Recipe for Success for Boutique Fitness

Boutique fitness culture
Amy Hochhauser Co-Founder and CEO of JoyRide Cycling + Fitness BrandCulture (not a typo, think MindBody), is your company’s unique... Read More
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Building a community, not a cult: How Peloton shapes its storytelling efforts

Curated from PRWeek March 28, 2018 by Diana Bradley A few years ago, Carolyn Tisch Blodgett’s mother bought a Peloton, an... Read More
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Brand Building Through Marketing

SPONSORED POST Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of... Read More
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BFS Speakers – 7 Signs of Fitness Studio Failure with Barbara Chancey

Barbara Chancey Owner & Founder of Indoor Cycle Design   After the grand opening shindig and your studio is running... Read More
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BFS Co-Founder Julian Barnes Shares 5 Key Insights on the State of the Industry

BFS hit NYC last month for the second year in a row.  Offering the same insights we have come to... Read More
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3 Strategies to Boost Client Retention

When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client... Read More
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[solidcore] CEO & Founder Anne Mahlum to Keynote at Boutique Fitness Summit in Washington, DC on August 1st, 2019

Due to a medical emergency, Anne Mahlum will be unable to deliver her keynote speech.  Introducing new Keynote Speaker, Canada... Read More
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BFS-NYC 2019 Speakers – Five Questions with Stephanie Moran

Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly... Read More
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Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019

Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019 Sessions, Speakers &... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser

Amy Hochhauser What trends do you see most affecting the future state of the Boutique Fitness industry? I think there... Read More
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BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello

Gail Giovanniello What trends do you see most affecting the future state of the Boutique Fitness industry? People want a... Read More
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BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto

Frank Benedetto What trends do you see most affecting the future state of the Boutique Fitness industry? Technology. Specifically, the... Read More
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BFS-NYC 2019 Speakers – Five Questions with Kari Saitowitz

Kari Saitowitz What trends do you see most affecting the future state of the Boutique Fitness industry? Technology will continue... Read More
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Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019

Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019 New York,... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Glosser

Amy Glosser What trends do you see most affecting the future state of the Boutique Fitness industry? Two trends that... Read More
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BFS-NYC 2019 Speakers – Five Questions with Roxy Borger

Roxy Borger What trends do you see most affecting the future state of the Boutique Fitness industry? Trends is a... Read More
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How to Keep Up with the Modern Fitness Consumer

How to Keep Up with the Modern Fitness Consumer As more boutique studios enter the fitness space, owners need to... Read More
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BFS-NYC 2019 Speakers – Five Questions with Canada Salter

Canada Salter Who or what inspires you as a business owner and why? My inspiration comes from untouched opportunity in... Read More
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The Keys to Building a Strong Team of Brand Ambassadors

The Keys to Building a Strong Team of Brand Ambassadors Yes, your instructors can definitely be instrumental in helping you... Read More
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BFS-NYC 2019 Speakers – Five Questions with Eric Posner

Eric Posner What trends do you see most affecting the future state of the Boutique Fitness industry? The continued proliferation... Read More
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Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow

Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow Too many fitness studio owners scale too... Read More
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BFS-NYC 2019 Speakers – Five Questions with Lars Scofield

Lars Scofield What trends do you see most affecting the future state of the Boutique Fitness industry? Mainstream population adopting... Read More
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The Top 5 Characteristics of the Most Successful Studio Owners

The Top 5 Characteristics of the Most Successful Studio Owners Heading a studio means that upping your CEO game is... Read More
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BFS-NYC 2019 Speakers – Five Questions with Emma Barry

Emma Barry What trends do you see most affecting the future state of the Boutique Fitness industry? Boutique fitness is... Read More

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