Blog - Page 2 of 4 - Boutique Fitness Summit
By Emily Rittenhouse You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense of community, family, and inclusivity that keeps clients coming back—and bringing their friends along. It doesn’t happen overnight, but with the right people, space, and partners, you’ll be growing your tight-knit “fit...
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Small, intimate, specialized spaces for fitness are rising in popularity – and the numbers prove it. The pilates and yoga market? Sized at just over $12B. The number of Americans who belong to a fitness studio? 18.2 million. The number of CrossFit boxes as of 2018? 15,000 in 162 countries. This is good news for...
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As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship, so to speak, and it’s your job to keep everyone afloat! So when you hear of new ideas and new programs for your gym, like kickboxing and boxing, it’s understandable that you would want to weigh...
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Sponsored by FitGrid When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that will automate your efforts, and pushing up your sleeves to do the work manually. With automation – the notion that a studio can trigger ongoing communications to its clients is attractive and...
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On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out paper forms, followed by a staff member keying the data into the core management system. Alternatively, on boarding at other studios may involve clients dictating their information to a receptionist at the front desk.  Manual...
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By K.K. Hart We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused” clients. However, I want to encourage you to, instead, focus your energy and effort towards long-term goals and clients—individuals who align with your target demographic and with your mission statement—instead of those looking...
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Amy Hochhauser Co-Founder and CEO of JoyRide Cycling + Fitness BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose and core values. In today’s overexposed society, it’s no longer sufficient to just create an external image as a way to influence prospects and clients....
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Curated from PRWeek March 28, 2018 by Diana Bradley A few years ago, Carolyn Tisch Blodgett’s mother bought a Peloton, an indoor cycling bike that connects to the internet. “She loved it, and I didn’t understand what was so great about it,” Blodgett says. Fast-forward to current day, Blodgett not only gets it, but it’s her...
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SPONSORED POST Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns, studio events, and community partnerships. Before Venga, she felt like she was missing out on an opportunity to connect better with clients through a regular cadence of engagement. MINDBODY alone was not enough....
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Barbara Chancey Owner & Founder of Indoor Cycle Design   After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful owners know that anything “new” will trigger momentum, but sustaining momentum is the secret sauce and why some studios thrive while others fail. With a...
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