Brand Building Through Marketing for Fitness Studios

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Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns, studio events, and community partnerships. Before Venga, she felt like she was missing out on an opportunity to connect better with clients through a regular cadence of engagement. MINDBODY alone was not enough.

With Venga, Kelsey has the ability to send highly targeted and customized campaigns that connect with the right clients at the right time. A previously inconsistent process is now fully automated, enhancing the effectiveness of Burncycle’s client engagement at scale. Now, every Burncycle client receives a personalized follow up after their first class. Existing clients are encouraged to refer their friends and family after their fifth visit to a studio.

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