BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose and core values. In today’s overexposed society, it’s no longer sufficient to just create an external image as a way to influence prospects and clients. Today’s consumers are savvy, and they will see right through this. You can’t TELL your customers what you are all about. You must SHOW them, by authentically living your BrandCulture. In other words, your insides must match your outsides.