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Too many fitness studio owners scale too quickly in one location, or open additional locations at a too-rapid pace, without first totally nailing down their brand identity and culture. However, when studio owners look at every big business decision through the lens of their brand and values, they build meant-to-last companies complete with supportive staffers and loyal members. Four savvy studio owners, who spoke about successful studio ownership at BFS-NYC 2019, share their thoughts on how to identify, solidify, and share your why.