Small, intimate, specialized spaces for fitness are rising in popularity – and the numbers prove it. The pilates and yoga market? Sized at just over $12B. The number of Americans who belong to a fitness studio? 18.2 million. The number of CrossFit boxes as of 2018? 15,000 in 162 countries. This is good news for fitness studio owners and operators.
Now for the bad: not all will survive.