Guide Your Fitness Marketing Strategies

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How to set reasonable goals and measure your success in reaching your studio’s ideal profit margin.

The fitness industry is becoming more and more crowded with competition, and it may seem difficult to keep up with all of the marketing trends that come with the territory.  Whether you own a small studio or a franchise, the way you promote and maintain your business is crucial for success.

Set Reasonable Profit Goals and Pricing

You must thoroughly understand your costs and profit goals to set fair prices. FitGrid’s Profitability Calculator helps boutique studio owners calculate the number of clients needed per class to break even with studio maintenance and instructor costs, as well as the class size that will reach their target profit margin. Providing instructors with the FitGrid Pro app allows them to openly communicate with and encourage clients, driving more client returns to get closer to your ideal class attendance rate. You can monitor each instructor’s performance and efforts to see where they fall in terms of increasing retention and assess any changes that must be made to keep clients coming back.

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