How to Keep Up with the Modern Fitness Consumer

BFS

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As more boutique studios enter the fitness space, owners need to prepare for a tougher, more competitive economy by employing smart strategies, including using technology to their advantage, creating a one-stop membership experience, connecting with core customers so they stay loyal, and more. Five forward-thinking fitness execs, who spoke about successful studio ownership at BFS, offer their thoughts on what boutique fitness owners must consider to keep their facilities competitive.

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