A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and convert leads into members.
Understanding Your Traffic
How are landing pages different than a page on your website? First, let’s talk about the traffic you are looking to capture: inbound vs. outbound.
Inbound traffic is comprised of viewers already in the market for the services you offer. (For example: Someone searching google for “ local gyms” would be inbound traffic). Outbound traffic includes viewers who see an offer you’ve created and become interested in your business. (For example: Someone scrolling their Facebook feed that sees your ad for a “Free Fitness Consultation”).