Like everything else, marketing in the COVID world is a whole different game…and according to BFS marketing experts, thinking beyond just today is critical to the long-term success and longevity of your business.
And for many of the business owners and founders under the BFS umbrella, marketing your (likely new) digital offering(s)/venture(s) is also a new paradigm – but the “new normal” is here to stay. Brick and mortar sectors are now in crisis, and online/digital businesses are growing beyond projections. It is a far cry from business as usual, as new models are emerging seemingly every day.
When it comes to marketing your virtual revenue streams,
The great news is that virtual offerings are both more evergreen and accessible than anything else – which means your total addressable market (or TAM) is vast. If you can adopt the right growth mindset [Check Shifting Your Mindset for a New Era with Emma Barry] and accompanying strategy (the main focus being to develop your products for a life online, innovating and creating with the end goal and consumer in mind) you will find unexpected success in this wild new world!
So how can you inform the discussion on marketing your digital business?
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