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Reading Time: 5 minutes

Female Empowerment with Leanne Shear: THE 12 THINGS AN ENTREPRENEUR NEEDS TO KNOW ABOUT CLOSING HER COMPANY

  While it had been brewing for quite some time, both within the company and within me, the actual shutting... Read More
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Exiting Lockdown: Opportunities To Rebuild And Engage Your Team

ALIGN YOUR PEOPLE PLAN TO YOUR PURPOSE Your purpose is your guiding light.  Everything should extend from your purpose; your brand,... Read More
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Making the Tough Decision to Close

BFS Insider Content
As a former boutique fitness studio owner and operator, as well as a writer, I’m well-positioned to consult with BFS... Read More
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5 Tips for Successfully Adding a New Offering to Your Business Model

BFS Insider Content
Building a business - or a new revenue stream within an existing business - can be overwhelming. But it can... Read More
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Brrrn’s Pivot Into Connected Fitness

Brrrn founders Jimmy Martin and Johnny Adamic seemingly only think outside the box, including the four walls of the brick... Read More
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The Survivors: 5 Common Denominators of Successful Studio Owners

As many studios (and small businesses in general) face the very real possibility of having to close their doors, when... Read More
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Exploring a Licensing Business Model with Sadie Kurzban of 305 Fitness

BFS Insider Content
 305 Fitness had been pivoting their business model into instructor training/licensing for well over a year before Covid-19 hit, but... Read More
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The Rise of Serial Wellness Entrepreneur Amanda Freeman

Amanda Freeman never set out to be a fitness impresario; she simply followed her passion for wellness, and the road... Read More
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Questions for Studio Owners Who Have Reopened Their Doors, Part 3

.We sat down with more studio owners to understand their reopening strategy, how reopening went, and what they’re thinking about... Read More
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The Role and Responsibility of Social Media and Influencers in Boutique Fitness

BFS Insider Content
. Even before COVID-19 hit, the fitness and wellness industries were abuzz with the growing presence of social media influencers...for... Read More
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From “I have no business being in business” to Industry Mastermind
The Story of Cyndi Weis

BFS Insider Content
Cyndi Weis is a classic multi-hyphenate with one driving characteristic at her core: vision. The founder of Breathe Yoga and... Read More
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Addressing Race in Boutique Fitness

.Empowerment Training Expert Leanne Shear sat down with Nt Etuk, Founder of FitGrid and Co-Founder of BFS and Kendra Blackett-Dibinga,... Read More
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Questions for Studio Owners Who Have Reopened Their Doors

BFS Insider Content
.We sat down with two different studio owners to understand their reopening strategy, how reopening went, and what they’re thinking... Read More
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CASE STUDY
How Athletic Instinct is using new technology and a hybrid model to restore revenue and community post-COVID

. Athletic Instinct chose a unique solution to their post-pandemic restriction problems by integrating a hybrid business model that serves... Read More
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Selling Through Technology

. Excerpt from: From Funnels to Flywheels: Learning Sales Models that Work class Become a BFS INSIDER to access the full class.... Read More
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How to Sell Memberships in the New World

BFS Insider Content
  “But Ben, many of my members lost their jobs and they don’t have sustainable income to hold a membership.... Read More
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What if my Staff Isn’t Ready to Come Back? | 5 Steps to Leading Your Grand (Re-)Opening

BFS Insider Content
The local government announcements have been made, and the dates have been set. You're ready to get back to business!... Read More
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Building a Profitable Business Through Diversity

BFS Insider Content
When my partners and I started Mariana Tek in 2015, we set out to create not just a great product,... Read More
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The Business Case for Diversity

. On June 6, 2020, as George Floyd’s tragically shortened life was memorialized by family and friends, tens of thousands... Read More
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Questions for Studio Owners with Reopened Studios

BFS Insider Content
. We sat down with three different studio owners to understand their reopening strategy, how reopening went, and what they're... Read More
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Managing Your Subs while Reopening or Expanding your Online Platform

Reopening post pandemic has and will bring unprecedented challenges, like managing your instructor/coach staff and their substitutions. By following these... Read More
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The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners

BFS Insider Content
Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh. After all the uncertainty,... Read More
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Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive

BFS Insider Content
  As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take steps to ensure that... Read More
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Time to Reset Your Fitness Business During COVID19

BFS Insider Content
At a time when the world is going through tremendous fear and uncertainty in our industry (like others) has been... Read More
kettlebell workout
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How to Begin Thinking About Your Reopening Strategy

As the fitness industry moves into a world of uncertainty, there will be a time where life gets back to... Read More
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A Brand-Building Exercise for Boutique Fitness Owners

BFS Insider Content
. It’s hard to imagine a more sudden and widespread meltdown of the boutique fitness industry. And you’re probably in... Read More
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Tips to Remember for Your Virtual Business

BFS Insider Content
Now more than ever is a good time to start thinking about your business model and what potential new strategies... Read More
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How LadyStrong Fitness is Thriving Through COVID-19

My name is Brittany Welk, I am the Co-Founder of LadyStrong Fitness and we have been one of the many... Read More
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2020 BFS State of the Industry

Overview  Many have asked what we believe about the future of boutique fitness. We are bullish. We feel strongly that... Read More
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Cash Flow Projection Toolkit for Boutique Studios

BFS Insider Content
WHY USE A CASH FLOW PROJECTION? The survival of your business is contingent on not only having positive cash flow... Read More
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I Took My Boutique Fitness Studio Off Classpass. Here’s What Happened Next.

BFS Insider Content
In January 2018, I wrote a Medium article about my ambivalence towards Classpass as a studio owner on the Classpass platform. I... Read More
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Case Study: How to Launch Your Studio’s Video on Demand Classes in Just Four Days

We are thrilled to share this case study put together by Solmark Creative. Jenni and Mike Schwartz are an incredible team,... Read More
women working out to laptop
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Engagement Strategies to Maintain Your Fitness Community Virtually

BFS Insider Content
“Hello from the other side!” - Adele (and me).  As a group fitness studio owner and instructor I am used... Read More
Women in workout clothes in front of laptop
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Don’t *Just* Go Digital with Your Fitness Studio!

BFS Insider Content
Stressed? Need Direction? Not sure of your next step? Once you've addressed your urgent needs, this may be the time... Read More
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5 Metrics to Monitor for the Health of Your Fitness Studio

When the unexpected happens, you can count on data to tell you the full story. Whether business is booming or... Read More
workout with mask
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How The Boutique Fitness Industry Can Take On COVID-19

BFS Insider Content
The coronavirus situation is unprecedented, we are all searching for answers.  Our boutique fitness industry – the gyms, studios and... Read More
laptop and coffee
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3 Ways to Make the Most of a Forced Studio Closure

BFS Insider Content
This is not an easy time to be a small business, is it? As if it isn’t always hard enough,... Read More
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Hardship is Real in the Boutique Fitness Industry as an Owner

Evolution Power Yoga has been in business since 2001, and in the last nearly 20-year period since our opening, we’ve... Read More
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Can Live-Streaming Save Your Fitness Business?

Are you grappling with whether live-streaming is a worthwhile investment of your time? The industry is in crisis mode. The... Read More
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How to Manage Your Team During a Crisis

BFS Insider Content
A pandemic is unprecedented for the boutique fitness industry and with that comes a lot of uncertainty and first times... Read More
yoga class
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How to Support your Clients and Maintain a Community During a Crisis

BFS Insider Content
With the advent of "Social Distancing," how can studio owners proactively foster their community while protecting their financial exposure? In... Read More
How do I find the cash flow to survive?
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“How do I find the cash flow to survive?”

BFS Insider Content
On January 20th, I received my first Covid-19 email from a client in Hong Kong that began: “There’s this virus…”... Read More
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3 Reasons Why Nutrition Should be at The Top of Your Priority List As a Studio Owner

Here are 3 reasons why nutrition should be at the top of your priority list:  . 1. Clients See Better... Read More
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How Burn Boot Camp Leverages MINDBODY to Engage New Members Securely and at Scale

  While Burn Boot Camp opened a whopping 234 locations in 38 states in just four years, the brand started... Read More
resistance band workout group
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Fitness Industry Update: Why Independent Contractors May Not “Nama-stay” That Way

Recently passed and proposed employment laws relating to the classification of employees may significantly impact the fitness industry. Now more... Read More
Take Your Studio Instagram to the Next Level
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4 Ways to Take Your Studio Instagram to the Next Level

A couple of years ago, we started taking our Instagram real serious. We pride ourselves on being a fun, witty,... Read More
WellnessLiving I don’t feel like a number
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WellnessLiving | 105F Case Study

“With WellnessLiving I don’t feel like a number. I feel like everyone knows who I am, and it feels good.”... Read More
Episode 56 of #WeGotGoals with Marc Marano
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This Week’s Recommended Listening: Episode 56 of #WeGotGoals with Marc Marano

LISTEN IN:   As president of the U.S. expansion at F45 Training – the Australian-born fitness franchise – Marc Marano’s... Read More
retail shop interior
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5 Exercises to Strengthen your Retail Muscle

Are you a fitness pro, but a business novice? Did you open your studio to bring health & mindfulness to... Read More
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This Week’s Recommended Listening: Episode 76 of Fitness Career Mastery – Hiring, Firing, and When to Call it Quits

  Part one of this insightful series is all about the hiring process and how to find a great fit... Read More
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Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?

Answer 1: Contributed by Chris Gallo, VP of Business Development for ClubReady My advice would be to post price for... Read More
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Landing Page Best Practices for Fitness Business Owners

A landing page can be a powerful tool for Fitness Business owners looking for ways to promote their business and... Read More
Group of Women Doing Work Out
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7 Client Retention Tips for Your Boutique Fitness Studio

If you run a boutique fitness studio, client retention should be your top priority. Do you have a strategy in... Read More
Woman dancing fitness
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Guide Your Fitness Marketing Strategies

How to set reasonable goals and measure your success in reaching your studio's ideal profit margin. The fitness industry is... Read More
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3 Things to Focus On When Building Community in Your Fitness Studio

You all want clients to feel welcome when they walk through your door every day. After all, it’s that sense... Read More
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Forget About High-End Marketing Tactics. Just Get the Basics Right.

Small, intimate, specialized spaces for fitness are rising in popularity - and the numbers prove it. The pilates and yoga... Read More
boxing in gym
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5 Misconceptions About Adding Kickboxing Programs to Studios

As a gym owner, you’re responsible for your members, employees, and overseeing the programs. You’re the captain of your ship,... Read More
women exercising
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5 Tips to Improve Studio Retention

When it comes to retaining clients at your studio, it’s critical to consider the balance between using a platform that... Read More
women on tablet
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Go Paperless: The Benefits of Digitizing Studio Registration

On boarding clients at yoga and Pilates studios can be particularly burdensome. This may involve asking clients to fill out... Read More
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3 Steps for Long-Term Success at Your Fitness Business

We’re just a couple months into the new year, which means you may be still be looking to attract “resolution-focused”... Read More
friends at gym
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BrandCulture: The Recipe for Success for Boutique Fitness

BrandCulture (not a typo, think MindBody), is your company’s unique DNA. It’s a living, breathing manifestation of your organization’s purpose... Read More
ropes fitness
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Brand Building Through Marketing for Fitness Studios

Kelsey Fuson, Marketing Manager at BurnCycle, focuses on bringing their unique brand to life in the form of marketing campaigns,... Read More
yoga
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7 Signs of Fitness Studio Failure

After the grand opening shindig and your studio is running smoothly, many assume the honeymoon will last forever. However, successful... Read More
workout equipment
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5 Key Insights on the State of the Boutique Fitness Industry in 2019

BFS hit NYC last month for the second year in a row.  Offering the same insights we have come to... Read More
fit friends
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3 Strategies to Boost Client Retention

When it comes to growing your business, keeping your clients happy is essential. Here are three expert tips for client... Read More
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BFS-NYC 2019 Speakers – Five Questions with Stephanie Moran

Stephanie Moran What trends do you see most affecting the future state of the Boutique Fitness industry? Consumers are increasingly... Read More
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Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019

Flywheel Co-Founder Ruth Zukerman to Join Boutique Fitness Summit in New York City on April 26, 2019 Sessions, Speakers &... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Hochhauser

Amy Hochhauser What trends do you see most affecting the future state of the Boutique Fitness industry? I think there... Read More
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BFS-NYC 2019 Speakers – Five Questions with Gail Giovanniello

Gail Giovanniello What trends do you see most affecting the future state of the Boutique Fitness industry? People want a... Read More
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BFS-NYC 2019 Speakers – Five Questions with Frank Benedetto

Frank Benedetto What trends do you see most affecting the future state of the Boutique Fitness industry? Technology. Specifically, the... Read More
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BFS-NYC 2019 Speakers – Five Questions with Kari Saitowitz

Kari Saitowitz What trends do you see most affecting the future state of the Boutique Fitness industry? Technology will continue... Read More
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Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019

Exhale Founder Annbeth Eschbach to Keynote at Boutique Fitness Summit in New York City on April 26th, 2019 New York,... Read More
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BFS-NYC 2019 Speakers – Five Questions with Amy Glosser

Amy Glosser What trends do you see most affecting the future state of the Boutique Fitness industry? Two trends that... Read More
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BFS-NYC 2019 Speakers – Five Questions with Roxy Borger

Roxy Borger What trends do you see most affecting the future state of the Boutique Fitness industry? Trends is a... Read More
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How to Keep Up with the Modern Fitness Consumer

As more boutique studios enter the fitness space, owners need to prepare for a tougher, more competitive economy by employing... Read More
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BFS-NYC 2019 Speakers – Five Questions with Canada Salter

Canada Salter Who or what inspires you as a business owner and why? My inspiration comes from untouched opportunity in... Read More
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The Keys to Building a Strong Fitness Studio Staff

Yes, your instructors can definitely be instrumental in helping you retain your members—from delivering an in-class experience that creates an... Read More
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BFS-NYC 2019 Speakers – Five Questions with Eric Posner

Eric Posner What trends do you see most affecting the future state of the Boutique Fitness industry? The continued proliferation... Read More
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Find Your ‘Why’—Plus, Pay It Forward with Your Brand Culture as You Grow

Too many fitness studio owners scale too quickly in one location, or open additional locations at a too-rapid pace, without... Read More
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BFS-NYC 2019 Speakers – Five Questions with Lars Scofield

Lars Scofield What trends do you see most affecting the future state of the Boutique Fitness industry? Mainstream population adopting... Read More
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The Top 5 Characteristics of the Most Successful Studio Owners

Heading a studio means that upping your CEO game is no longer an option: it’s a must. The most successful... Read More
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BFS-NYC 2019 Speakers – Five Questions with Emma Barry

Emma Barry What trends do you see most affecting the future state of the Boutique Fitness industry? Boutique fitness is... Read More

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Past Live Events

Ask Me Anything with KK Hart: Marketing During a Pandemic

In a recent survey of our community one of the top challenges identified by studio owners was how to market... View
Past Live Events

How to Stand Out, Not FHIT In

Former marketing exec turned fitness industry leader, Kari Saitowitz grew Fhitting Room to be a powerhouse of a brand in... View
Past Live Events

Shifting Your Mindset for a New Era with Emma Barry

Join BFS and Industry Badass, Emma Barry, for 30 minutes of lightening fire inspiration and advice on how to shift/reset... View
Past Live Events

My Studio Is Open & This Is What It Looks Like… with MISSION Portsmouth

Tune in for this Fireside Chat with Mindy Anderson of MISSION Portsmouth as she discusses what reopening has looked like... View
Past Live Events

Marketing on a Budget

Join this Live Discussion with Reyna Hoerdeman, owner of Studio Fit Chicago and founder of Queen B Media, to find... View
Past Live Events

Top 5 Mistakes To Avoid When Building A Nutrition Program

Are you looking to start adding nutrition programs into your studio? If you are a studio owner looking to add... View
Past Live Events

Stretch Your Mind, Your Business Plan…AND Your Revenue Streams

Join us for this Fireside Chat with Amanda Freeman (Founder of SLT and Co-Founder of Stretch*d) who is no stranger... View
Past Live Events

Video On Demand is A Whole Different Biz, Here’s How…

Jennifer Maanavi was ahead of her time in boutique fitness and the barre boom when she opened Physique 57 in... View
Past Live Events

My Studio Is Open & This Is What It Looks Like… with Josh & Christa

Tune in for this Fireside Chat with Josh Boyd of The 12 & Christa Gurka of Pilates in the Grove... View
Past Live Events

Addressing Race in Boutique Fitness

Join us in this powerful hour-long Town Hall led by Empowerment Training Expert Leanne Shear as she dives into a... View
Past Live Events

Determining the ROI of your Tech Stack

You know that software costs are necessary to running an efficient business but how do you know if your tech... View
Past Live Events

Exiting lockdown: Opportunities to rebuild and engage your team

As we begin to exit lockdown and reopen our studios, how are you feeling about the daunting task of rehiring... View
Past Live Events

The Business Case for Diversity: Fireside Chat with Stacey Seldin

In this Fireside Chat led by BFS Co-Founder Julian Barnes, Stacey Seldin, Co-Founder and former CEO, Mariana Tek, will discuss how - and why - she built... View
Past Live Events

Reconnect, Re-engage, and Rebuild your community

As you plan to open the doors of your brick and mortar once again, we turned to our community-building pro,... View
Past Live Events

My Studio Is Open & This Is What It Looks Like…

Join this Fireside Chat with Becky Cerroni of JoyRide Cycling and Dana Dreifus of Whole Body Studios (both of whom... View
Past Live Events

Re-Engage your Staff & Manage Smoothly in the Post Covid World: Fireside Chat with OurPeople CEO, Ross McCaw

Join us for this live Fireside Chat with OurPeople CEO, Ross McCaw.  Ross is a longtime software entrepreneur who has... View
Past Live Events

Cash Flow with Maura Vella

The survival of your business is contingent on not only having positive cash flow but also a solid understanding of... View
Past Live Events

Live Q&A with Tech Experts from AV Now

There's been a lot of focus and emphasis on tech during quarantine because of the heavy reliance on virtual fitness... View
Past Live Events

How I Developed my Reopening Plan A… and B and C: Fireside Chat with Stephanie Moran

Join Nt Etuk and Stephanie Moran for this informative Fireside Chat on how Moran developed a plan and accompanying projections... View
Past Live Events

Live Q&A with FitGrid CEO & Founder Nt Etuk

Join us for this Live Q&A with FitGrid CEO & Founder and BFS Co-Founder to ask all of your questions... View
Past Live Events

305 Fitness Workout & Fireside Chat with Sadie Kurzban

305 Fitness had been pivoting their business model into instructor training/licensing for well over a year before Covid-19 hit, but... View
Past Live Events

How 1:1 Training Can Save Your Business

There's been a lot of discussion regarding group classes, virtual and in person, but 1:1 training sessions are a vital... View
Past Live Events

Resetting with Scott Hopson

How we show up during and after this pandemic will say a lot about who we are and what is... View
Past Live Events

Video On Demand 2020: Ask The Experts

Tune in for this live Q&A with VOD veterans and experts: Subscription/Premium Video Expert – Matt Given, CEO of Intelivideo... View
Past Live Events

A Brand-Building Exercise for Boutique Fitness Owners with Greg Monaco

Let’s be honest. Your customers can go anywhere to spin on a stationary bike or sweat through a Yoga class.... View
Past Live Events

Live Q&A with VOD experts Intelivideo

Rewatch this live Q&A with VOD veterans and experts: Subscription/Premium Video Expert – Matt Given, CEO of Intelivideo Music Expert... View
Past Live Events

From Funnels to Flywheels: Learn Sales Models that Work for your Virtual Studio

You had a new client journey laid out in-studio but have you determined what this looks like virtually?   Dive in... View
Past Live Events

Top 4 Ways to Create a Digital Video Fitness Business NOW

With the world of fitness shifting for a period of time, digital video has become a critical solution. During this... View
Past Live Events

I’m Closing My Studio: What to Do Now to Provide Value to Your Membership Virtually?

Join Nicole Aucoin, Founder of Healthy Steps Nutrition and HSN Mentoring, as she discusses how to successfully transition to a... View
Past Live Events

Adding Accountability and Support During Uncertain Times Through Nutrition Coaching to Retain Your Membership

As a studio owner, this is your opportunity to be the leader in your community and provide clients support when... View
Past Live Events

LIVE Q&A with Proskauer Labor & Employment Associates Danielle Moss & Laura Fant

Be sure to check out the Labor & Employment Playbook in advance to make sure you have all of your... View
Past Live Events

Q&A with VOD Veteran and MELT Method Founder, Sue Hitzmann

Sue and the MELT Method were at the forefront of incorporating a video on demand platform. Many years, hundreds of... View
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Past Live Events

LIVE Q&A with AV Now Experts

After 25 years in the industry and now hours of working around the clock to replicate and address the issues... View
Past Live Events

Ask Me Anything with KK Hart

In the worst of times, the best people give back & we believe one of those people is KK Hart!... View
Past Live Events

Tips for Taking Action Right Now Where you Are (and on a Shoestring Budget)

Join Lisa Taylor, owner of Evolution Power Yoga, for this 30-minute fireside chat with Leanne Shear.  Lisa will discuss how she and Evolution... View

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