NEW BFS POST TEMPLATE

Share on facebook
Share on google
Share on twitter
Share on linkedin

 

USE A PLATFORM THAT ENHANCES + SIMPLIFIES AUTOMATED COMMUNICATION

.

Attention – This will be the Subject Line, it is what makes you stand out for the customer to actually open your email. A good subject line sounds like it’s been written by a human and doesn’t sound automated; it doesn’t try to trick recipients into opening the email and it doesn’t set false expectations.

Interest – Next is to generate interest in what you have to say. You should be doing this in the first line of your email. This could include a brief story, drawing attention to a known pain point of your target prospect or stating what you can help your prospects achieve.

Desire – The next step is to create desire for your company by demonstrating its value. Bear in mind that cold sales emails should always – without fail – be short.

Action – Quickly explain to the reader what you want them to do next. In all cases, the easier you make replying, the better. If you’re suggesting a call, state a date and time and ask if that works for them. If you’re asking them if they’d like more information, say that all they need to reply with is a “yes.”

 

Want to dive further into sales models that work?! Become a BFS INSIDER to access KK Hart’s full class From Funnels to Flywheels: Learning Sales Models that Work

Or want to learn how your platforms can enhance every aspect of your business?!  Tune in for this presentation from Zingfit on Determining the ROI of Your Tech Stack 

 


USE A PLATFORM THAT ENHANCES + SIMPLIFIES AUTOMATED COMMUNICATION

.

Attention – This will be the Subject Line, it is what makes you stand out for the customer to actually open your email. A good subject line sounds like it’s been written by a human and doesn’t sound automated; it doesn’t try to trick recipients into opening the email and it doesn’t set false expectations.

Interest – Next is to generate interest in what you have to say. You should be doing this in the first line of your email. This could include a brief story, drawing attention to a known pain point of your target prospect or stating what you can help your prospects achieve.

Desire – The next step is to create desire for your company by demonstrating its value. Bear in mind that cold sales emails should always – without fail – be short.

Action – Quickly explain to the reader what you want them to do next. In all cases, the easier you make replying, the better. If you’re suggesting a call, state a date and time and ask if that works for them. If you’re asking them if they’d like more information, say that all they need to reply with is a “yes.”

Want to dive further into sales models that work?! Become a BFS INSIDER to access KK Hart’s full class From Funnels to Flywheels: Learning Sales Models that Work

Or want to learn how your platforms can enhance every aspect of your business?!  Tune in for this presentation from Zingfit on Determining the ROI of Your Tech Stack 

 

Today I will do what others won’t, so tomorrow I can accomplish what others can’t.”
Jerry Rice

BECOME AN INSIDER

You don’t have to do it alone. We’ll provide the support that you need to navigate the complex and confusing issues that will continue to arise during the re-opening and rebuilding phases of this pandemic, all for the cost of a group fitness class or two

Related or Trending Articles

Join BFS's digital community for access to relevant webinars, playbooks, content and so much more.

Further Reading

Pricing Part I: One Way to Determine The Best Pricing For Your Virtual Offerings

Pricing Part I: One Way to Determine The Best Pricing For Your Virtual Offerings

Reading Time: 5 minutes What to charge for your goods and services is a very complicated topic: people get actual…
JoyRide Cycling + Fitness Studio Launches JoyRideGO, A Custom Fitness App for At-Home Workouts

JoyRide Cycling + Fitness Studio Launches JoyRideGO, A Custom Fitness App for At-Home Workouts

Reading Time: 4 minutes Platform Will Offer On-Demand and Live High-End Cycling, Fitness Classes BRAND WELL-KNOWN FOR CHALLENGING WORKOUTS, POSITIVE…
Financial Projections Quick Guide

Financial Projections Quick Guide

Reading Time: 4 minutes This article will help you understand WHY financial projections are important WHAT information is needed to…
Intention over Perfection: The Story of Y7 and Sarah Levey

Intention over Perfection: The Story of Y7 and Sarah Levey

Reading Time: 3 minutes WHERE IT ALL BEGAN As many journeys in the wellness and fitness spaces do, Y7 started…

READ MORE ON THE BLOG

BFS brings you relevant knowledge and content for your business
at all times.  Check out more on the blog below and join the Insiders
for premium content