USE A PLATFORM THAT ENHANCES + SIMPLIFIES AUTOMATED COMMUNICATION

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Attention – This will be the Subject Line, it is what makes you stand out for the customer to actually open your email. A good subject line sounds like it’s been written by a human and doesn’t sound automated; it doesn’t try to trick recipients into opening the email and it doesn’t set false expectations.

Interest – Next is to generate interest in what you have to say. You should be doing this in the first line of your email. This could include a brief story, drawing attention to a known pain point of your target prospect or stating what you can help your prospects achieve.

Desire – The next step is to create desire for your company by demonstrating its value. Bear in mind that cold sales emails should always – without fail – be short.

Action – Quickly explain to the reader what you want them to do next. In all cases, the easier you make replying, the better. If you’re suggesting a call, state a date and time and ask if that works for them. If you’re asking them if they’d like more information, say that all they need to reply with is a “yes.”

Want to dive further into sales models that work?! Become a BFS INSIDER to access KK Hart’s full class From Funnels to Flywheels: Learning Sales Models that Work

Or want to learn how your platforms can enhance every aspect of your business?!  Tune in for this presentation from Zingfit on Determining the ROI of Your Tech Stack