BFS ROUND UP

RELEVANT INDUSTRY NEWS FROM AROUND THE WORLD

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Week of 6.29
1

Lululemon to acquire at-home fitness company Mirror for $500 million

As we wrote in our 2020 State of the Industry, “new business models . . . will emerge that take full advantage of the fact that the “boutique studio” experience has gone
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2

F45 Goes Public

Some traditional gyms, such as Gold’s and 24-Hour Fitness, couldn’t weather the Covid-19 pandemic’s forced closures and lost revenue, and recently filed for bankruptcy. On the other end of the
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3

CrossFit’s Sexist Culture

In another welcomed casualty of the MeToo era, Crossfit’s former CEO Greg Glassman–and the company culture he created and fostered–are getting called out for unacceptable sexist behavior, according to this piece in
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Week of 6.22
1

I, THE PEOPLE

Our co-founder Nt Etuk, has created a powerful movement to count the number of people fed up with all of the racism, sexism, intolerance and intimidation that has been around
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2

Boutique Gyms Inch Back With Fewer Customers, Strict Safety Systems

A recent Bloomberg article entitled “Boutique Gyms Inch Back with Fewer Customers, Strict Safety Systems” denotes the importance of reopening protocols for gyms and studios nationwide, even as standards vary
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3

Gyms Reopening: 46.67% of Members Won’t Return [Study]

  In unfortunate news for big box gyms, THIS survey of 10,824 gym members around the world, run on RunRepeat.com, reports a majority of former gym members won’t be reinstating their memberships.
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4

The Urgent Need For A Wellness Industry Designed For & By Black Women

The mainstream wellness industry as a whole has been dominated by white faces, and, according to THIS piece profiling Kim Knight and Shanelle McKenzie, founders of The Villij, an inclusive wellness community for
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5

The graceful exit: How to shutter a business when the pandemic forces closure

  Inevitably, the Covid-19 pandemic will force closures of many businesses; but the way owners and founders undertake that often painful process is pivotal. According to this Forbes piece, which is chock-full of
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Week of 7.05
1

How to Adjust Your Pricing for a Hybrid Studio Environment

To put it mildly, things have changed since you drafted your original pricing model, so as you begin to think about reopening your in-studio classes in stages, with smaller class
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2

Xponential Fitness Debuts GO Online Workouts Across Eight Brands

Franchise group Xponential Fitness recently launched its new GO platform, which brings live and on-demand content across numerous boutique verticals to the masses. GO gives users access to more than
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3

How a Former Ballerina Turned Mirror into a Buzzy $300 Million Brand

The Forbes piece “How a Former Ballerina Turned Mirror into a Buzzy $300 Million Brand” is as much a profile of founder Brynn Putnam as it is a story about
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Week of 7.20
1

Building a Scalable Sales Process

Learn to create a sales process for your team to convert a lead to a customer with our incredible thought leader Maura Vella.
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2

Studios Adopt Sliding Scale Payment

Boutique fitness studios are beginning to adopt a “pay what you can” model to make fitness more accessible, reports Well & Good.  Studios across the country have adopted a “sliding
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3

Restoring the Boutique Fitness Industry

The beauty of the boutique fitness industry are its intimate environments, which foster close-knit communities of clients: members are rooted in a commitment to personal fitness, and each other, where
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4

Interview: John Foley Founder and CEO, Peloton

Fit Tech recently spoke to Peloton founder John Foley on the brand’s meteoric rise.  Now the company sits at the nexus of fitness, technology and media, but that wasn’t always
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5

Interview: Lauren Foundos, FORTË

In a recent interview with Fit Tech, FORTE founder Lauren Foundos discussed her vision for creating the livestream platform, which launched in 2015 and is seeing tremendous growth in today’s
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Week of 7.27
1

How to Legally Prepare Your Fitness Studio for Reopening After COVID

As social distancing restrictions ease across the country, fitness studios are starting the process of reopening their physical locations. While preparing your studio space might be top of mind, it’s
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2

5 predictions for Peloton and the future of digital fitness

Thanks to social distancing brought on by COVID-19, the entire fitness industry is rushing to pivot to a digital model. While digital fitness has actually existed for a long time
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Week of 8.3
1

All you need to know to train your instructors in a live-stream world

Ever heard of Tik Tok or Instagram Stories? These platforms provide a world of selfies and authentic video – and they work. Your videos do not have to have the slick
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2

Integrating Virtual and Live Stream Classes Into Your Studio Reopen

Now is the time to figure out your plan to integrate in-studio experience with new virtual class offerings. Reopening your studio is the perfect opportunity to make changes and explore
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3

How studios are reopening in the Covid-19 world

Jeff Shumway is a multi-unit owner of Club Pilates, a nationally recognized leader in the practice of Pilates and boutique studio franchising, based out of Irvine, California. Jeff has been
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Week of 8.17
1

Fitness & Wellness Leadership Summit

On December 9, 2020 THE WORLD’S FIRST HYBRID EVENT FOR FITNESS, WELLNESS & HOSPITALITY LEADERS Welcome to Events 2.0! A live in-person event run simultaneously with an online event –
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2

World Fitness & Wellness Online Summit

On October 7, 2020 THE WORLD'S LARGEST ONLINE FITNESS & WELLNESS EVENT Join thousands of executives from around the world for a full day of online thought leadership, CEO-level networking
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Week of 8.24
1

5 New Ways to Promote Your Virtual Studio

The fitness industry has shifted. Clients are now embracing virtual options that they previously resisted. As studios adapt to this new normal they’re faced with a challenge: how to promote
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2

Gyms Were One of the Few Bright Spots for Retail Owners Until Covid-19

While there are lots of hopeful signs for boutique fitness, the onslaught - and aftermath - of COVID-19 seems to have spelled doom and gloom for big box gyms. For
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3

COVID-19 has changed how people exercise, but that doesn’t mean gyms are going away

While there are lots of hopeful signs for boutique fitness, the onslaught - and aftermath - of COVID-19 seems to have spelled doom and gloom for big box gyms. For
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4

How the Coronavirus & Millennials Killed the Non-Digital Gym

While there are lots of hopeful signs for boutique fitness, the onslaught - and aftermath - of COVID-19 seems to have spelled doom and gloom for big box gyms. For
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Week of 8.31
1

Pandemic Tax Breaks for Small Businesses

The Wall Street Journal recently outlined tax relief offered to small businesses as a result of the Covid-19 pandemic.    PLEASE NOTE: BFS recommends enlisting the help of a tax
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2

Guide to Reopening Your Studio With Outdoor Classes

Find out how your studio can leverage outdoor fitness classes to reengage your clients and increase revenue.
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Week of 9.7
1

SoulCycle competitor Flywheel files for bankruptcy

Flywheel, a SoulCycle and Peloton competitor, has filed for bankruptcy as the pandemic continues to devastate the boutique fitness industry.
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2

Retail Evictions Proceeding Pick Up

According to the Wall Street Journal, evictions of retail tenants have been picking up across the U.S. as courts reopen and states’ moratoriums on evictions are expiring, impacting businesses both
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3

Styles Studio Profile

Carrie Kepple and Amy Styles of Styles Studio in Peoria, IL have created a hybrid model for fitness, which they see as an opportunity to cut a lane between the
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4

Why US Can’t Stock Dumbbells Fast Enough

“Where have all the dumbbells gone?” That’s the question thousands of Americans have been asking since March’s Covid-wrought fitness shutdown. According to Quartz, the lion’s share of the US’s imported
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5

Intelivideo Livestream Equipment: How To Get Started

In this ebook, Intelivideo covers the initial setup for going live. You will learn about: Cameras Audio equipment Lighting Tripods Lenses
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6

Important Update for NYC Studios – Commercial Lease Assistance Program

"A popular small-business rent assistance program that was cut by the de Blasio’s administration in the latest budget negotiations has been re-instated following a Crain’s New York Business report. The de Blasio administration announced that it would extend the Department of
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