Founded in 2013 by brothers Brandon and Jarred Smith – both former professional athletes – NOOMA makes organic, real-ingredient replacements for the sports drinks everyone grew up with. Based in Cleveland, Ohio, the NOOMA team grew its brand by sweating alongside the local fitness community and spreading the word about the importance of living a healthy, balanced, and active lifestyle. NOOMA beverages are sold at hundreds of boutique fitness studios across the country.

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