Sue Hitzmann, creator and founder of the MELTMethod, has also built a multi-million dollar empire out of OnDemand content – so it’s safe to say she knows a thing or two about video best practices. She spoke to BFS about the future of virtual video and the best ways to monetize this movement.
Today’s current Covid-19 climate has business owners scrambling to get LiveStreaming classes and options out the door and into clients’ homes and onto their screens. With all of the pitfalls of live streaming videos, also consider doing recorded videos for better quality if you have an online service or website where revenue generation is more lucrative.
Of course, many loyal clients are focused simply on the community they’re missing IRL, and aren’t as concerned with a perfect LiveStream class.
However, with the long view in mind, quality really counts.
Some best practices Sue Hitzmann recommends for producing quality LiveStream content:
- Make sure you have a fast and stable Internet connection: nothing is more annoying than an instructor freezing or cutting out mid-movement.
- No need for fancy video equipment! Recording can easily be done on a later-model iPhone, because they’re operating as “4K,” which is essentially HD quality (i.e., very high resolution video).
- For better audio quality which Hitzmann recommends using a separate mic pack (inexpensive micro linear PCM recorder such as the DR10-L Tascam mic) if you are editing in a program such as Final Cut X, Premier, or Imovie – audio can be edited in separately from video for a high quality of production.
- Lighting is key!
- Avoid bright backlighting: light should come from the front.
- Ideally, you are at least 5 feet from your backdrop for best lighting.
- Hitzmann recommends investing in a Ring Light that comes with an orange filter for better skin tone and symmetry ($100-150 on Amazon).