On Demand

LIVE Q&A with VOD vet Sue Hitzmann, founder of MELT Method

LIVE Q&A with VOD vet Sue Hitzmann, founder of MELT Method

Be ready to get all of your video on demand questions answered live by VOD vet Sue Hitzmann.

About this EVENT

Sue and the MELT Method were at the forefront of incorporating a video on demand platform. Many years, hundreds of videos, and thousands of subscribers later, Sue is ready to answer all of your questions from marketing your videos to training your instructors to teach to the camera. Tune in to learn from this incredible industry leader.

Links to Additional Resources

Notes

Sue Hitzmann, creator and founder of the MELTMethod, has also built a multi-million dollar empire out of OnDemand content – so it’s safe to say she knows a thing or two about video best practices. She spoke to BFS about the future of virtual video and the best ways to monetize this movement.

Today’s current Covid-19 climate has business owners scrambling to get LiveStreaming classes and options out the door and into clients’ homes and onto their screens. With all of the pitfalls of live streaming videos, also consider doing recorded videos for better quality if you have an online service or website where revenue generation is more lucrative.

Of course, many loyal clients are focused simply on the community they’re missing IRL, and aren’t as concerned with a perfect LiveStream class.

However, with the long view in mind, quality really counts.

Some best practices Sue Hitzmann recommends for producing quality LiveStream content:

  • Make sure you have a fast and stable Internet connection: nothing is more annoying than an instructor freezing or cutting out mid-movement.
  • No need for fancy video equipment! Recording can easily be done on a later-model iPhone, because they’re operating as “4K,” which is essentially HD quality (i.e., very high resolution video).
  • For better audio quality which Hitzmann recommends using a separate mic pack (inexpensive micro linear PCM recorder such as the DR10-L Tascam mic) if you are editing in a program such as Final Cut X, Premier, or Imovie – audio can be edited in separately from video for a high quality of production.
  • Lighting is key!
    • Avoid bright backlighting: light should come from the front.
    • Ideally, you are at least 5 feet from your backdrop for best lighting.
    • Hitzmann recommends investing in a Ring Light that comes with an orange filter for better skin tone and symmetry ($100-150 on Amazon).
  • Pay attention to what you (or your instructor) actually looks like in front of the camera.
    • Test out the background (a darker color may be better for a “pop”) view.
    • Wear the right attire: patterns and bold prints are a no-no, and make sure the color and type of workout outfit looks appealing to the at-home audience. Make sure to do some test run videos to insure you are in focus and fully in frame.
  • Shoot in Landscape Mode (hold your camera horizontally unless it’s content slated for Instagram; that needs to be shot vertically for the best outcome).
  • Pacing is paramount! Slow down and enunciate. Avoid using fillers, which are much more apparent in video content.
  • Be authentic and relatable: even if you can’t see a single participant, talk to the camera and engage with the audience as you would in a normal class.
    • Crack jokes, be authentic, be yourself.
    • Watch your videos from beginning to end to find out any quirks or unflattering habits you might have both using gestures or frequent phrasing
  • For the editing process, Hitzmann recommends Final Cut Pro (Premier, or iMovie work too but IMovie has less features)–it takes about an hour to edit one thirty-minute offering but could take more when you first learn how to edit or how elaborate you want to get with your editing.
    • Don’t know how to use editing software? Plenty of easy-to-follow tutorials exist on YouTube.

The real opportunity during this crisis as everyone turns to LiveStreaming? Follow Hitzmann’s lead: eventually you can use LiveStreaming on social media and other platforms merely as a teaser to your evergreen business in OnDemand videos. She recommends any LiveStream be 20 minutes or less for viewer retention.

If you record (and keep!) live videos with great quality, you’ll amass a library of content that you’ll be able to lucratively leverage in coming weeks, months, and years.

Notes

Sue Hitzmann, creator and founder of the MELTMethod, has also built a multi-million dollar empire out of OnDemand content – so it’s safe to say she knows a thing or two about video best practices. She spoke to BFS about the future of virtual video and the best ways to monetize this movement.

Today’s current Covid-19 climate has business owners scrambling to get LiveStreaming classes and options out the door and into clients’ homes and onto their screens. With all of the pitfalls of live streaming videos, also consider doing recorded videos for better quality if you have an online service or website where revenue generation is more lucrative.

Of course, many loyal clients are focused simply on the community they’re missing IRL, and aren’t as concerned with a perfect LiveStream class.

However, with the long view in mind, quality really counts.

Some best practices Sue Hitzmann recommends for producing quality LiveStream content:

  • Make sure you have a fast and stable Internet connection: nothing is more annoying than an instructor freezing or cutting out mid-movement.
  • No need for fancy video equipment! Recording can easily be done on a later-model iPhone, because they’re operating as “4K,” which is essentially HD quality (i.e., very high resolution video).
  • For better audio quality which Hitzmann recommends using a separate mic pack (inexpensive micro linear PCM recorder such as the DR10-L Tascam mic) if you are editing in a program such as Final Cut X, Premier, or Imovie – audio can be edited in separately from video for a high quality of production.
  • Lighting is key!
    • Avoid bright backlighting: light should come from the front.
    • Ideally, you are at least 5 feet from your backdrop for best lighting.
    • Hitzmann recommends investing in a Ring Light that comes with an orange filter for better skin tone and symmetry ($100-150 on Amazon).
  • Pay attention to what you (or your instructor) actually looks like in front of the camera.
    • Test out the background (a darker color may be better for a “pop”) view.
    • Wear the right attire: patterns and bold prints are a no-no, and make sure the color and type of workout outfit looks appealing to the at-home audience. Make sure to do some test run videos to insure you are in focus and fully in frame.
  • Shoot in Landscape Mode (hold your camera horizontally unless it’s content slated for Instagram; that needs to be shot vertically for the best outcome).
  • Pacing is paramount! Slow down and enunciate. Avoid using fillers, which are much more apparent in video content.
  • Be authentic and relatable: even if you can’t see a single participant, talk to the camera and engage with the audience as you would in a normal class.
    • Crack jokes, be authentic, be yourself.
    • Watch your videos from beginning to end to find out any quirks or unflattering habits you might have both using gestures or frequent phrasing
  • For the editing process, Hitzmann recommends Final Cut Pro (Premier, or iMovie work too but IMovie has less features)–it takes about an hour to edit one thirty-minute offering but could take more when you first learn how to edit or how elaborate you want to get with your editing.
    • Don’t know how to use editing software? Plenty of easy-to-follow tutorials exist on YouTube.

The real opportunity during this crisis as everyone turns to LiveStreaming? Follow Hitzmann’s lead: eventually you can use LiveStreaming on social media and other platforms merely as a teaser to your evergreen business in OnDemand videos. She recommends any LiveStream be 20 minutes or less for viewer retention.

If you record (and keep!) live videos with great quality, you’ll amass a library of content that you’ll be able to lucratively leverage in coming weeks, months, and years.

With the long view in mind, quality really counts.

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