On Demand

Marketing on a Budget

Marketing on a Budget

Cash is tight, your doors are only partially open, there's still a pandemic...but YES, you should still be marketing and YES, you can do it on a budget.

About this EVENT

Join this Class with Reyna Hoerdeman, owner of Studio Fit Chicago and founder of Queen B Media, to find out how she advises studio owners to increase client acquisition and retention through strategic partnerships and social media presence, and how she does it herself for Studio Fit.  Don’t work harder to grow your brand presence, just work smarter!

 

Join Reyna to learn:
  • how to grow your brand presence and visibility through strategic partnerships
  • build loyal clients, not just followers, through community events and more
  • remain authentic to your brand through social media
  • how to develop a strategy for your brand that will guarantee a true ROI and go deeper than your number of followers

Contact Reyna

Notes

Ask yourself: In a global pandemic how are you utilizing social media to achieve your marketing goals?

Grow your brand presence through strategic partnerships: Reach out to companies who align with your vision and goals to help build your brand . 

Why are strategic partnerships essential to grow your brand?

  • Working with like-minded partners and businesses who already have an established digital footprint will help create genuine connections
  • Attract similar target market
  • Convert followers from online to offline

Build loyal clients through community events: Give back to your community and it will give back to you in a multiplicity of ways.

  • Use your abilities to assist within your community. Share what you have an abundance of: knowledge, time, skills, etc
  • Make your experience unique and original. Be authentic and consistent with your voice and brand.

Remain authentic to your brand through social media: Know your audience!

  • When you share content: ask yourself if it is congruent and aligned with your brand
  • Content is king and context is queen
  • Are you creating specific content for each individual platform: Facebook, Instagram, Twitter, blogs, (Stories and Posts)

Ask yourself:

  1. Are you asking engaging questions?
  2. How are you delivering your information?
  3. Is it native or non-native?
  4. Are you interrupting or making demands?

REMEMBER: Make it simple – Make it memorable – Make it inviting to look at – Make it fun to read –  Leo Burnett

Develop a strategy for your brand that will guarantee a true ROI

  • Create micro-content for your content calendar
  • Targeted FB & Instagram Ads
  • Crowdsource content (strategic partners, testimonials, fitness influencers, community/thought leaders)


Go deeper than your number of followers
You want your brand exposed to as many eyes as possible, yet your content MUST captivate and engage.

Steps:

  1. Awareness
  2. Consideration
  3. Purchase
  4. Retention
  5. Advocacy

 

 

Notes

Ask yourself: In a global pandemic how are you utilizing social media to achieve your marketing goals?

Grow your brand presence through strategic partnerships: Reach out to companies who align with your vision and goals to help build your brand . 

Why are strategic partnerships essential to grow your brand?

  • Working with like-minded partners and businesses who already have an established digital footprint will help create genuine connections
  • Attract similar target market
  • Convert followers from online to offline

Build loyal clients through community events: Give back to your community and it will give back to you in a multiplicity of ways.

  • Use your abilities to assist within your community. Share what you have an abundance of: knowledge, time, skills, etc
  • Make your experience unique and original. Be authentic and consistent with your voice and brand.

Remain authentic to your brand through social media: Know your audience!

  • When you share content: ask yourself if it is congruent and aligned with your brand
  • Content is king and context is queen
  • Are you creating specific content for each individual platform: Facebook, Instagram, Twitter, blogs, (Stories and Posts)

Ask yourself:

  1. Are you asking engaging questions?
  2. How are you delivering your information?
  3. Is it native or non-native?
  4. Are you interrupting or making demands?

REMEMBER: Make it simple – Make it memorable – Make it inviting to look at – Make it fun to read –  Leo Burnett

Develop a strategy for your brand that will guarantee a true ROI

  • Create micro-content for your content calendar
  • Targeted FB & Instagram Ads
  • Crowdsource content (strategic partners, testimonials, fitness influencers, community/thought leaders)


Go deeper than your number of followers
You want your brand exposed to as many eyes as possible, yet your content MUST captivate and engage.

Steps:

  1. Awareness
  2. Consideration
  3. Purchase
  4. Retention
  5. Advocacy

 

 

Avoid random acts of marketing!
Reyna Hoerdeman

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