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The Secret to Engaging your Clients Virtually

The Secret to Engaging your Clients Virtually

Your clients, like a lot of the world, may be feeling Zoom/Virtual fatigue but we know virtual is here to stay and your business depends on it so how do you re-energize them?

About this EVENT

When asked about your biggest challenges at this time, many of you replied that it was re-energizing your clients to keep with their virtual fitness regimen.  So we are bringing in Volution, the experts at creating a virtual hub for your clients.

Now is not the time to let your clients lose steam and try to hold out for the day that you are back to full capacity in your brick and mortar!  So whether you are at the beginning stages of implementing a virtual engagement strategy for your clients, halfway down the road, or already having success, this is the time to assess your strategy and plan for the long-term.

Links to Additional Resources

Notes

The changing world

  • The world of health club and studio operations has changed. 
  • Operators can no longer sit within the four walls of their studio and expect members/clients and customers to attend, let alone join.  
  • In this new world, operators cannot ignore their members/clients in the hope sleeping members/clients will remain that way and prime location will serve them well. 
  • It’s all to play for and the TECH savvy and forward-thinking operators will come out on top

We are at a crossroads. You have two choices:

  1. Continue to do what you do
  2. Adopt a proactive virtual engagement strategy

 

Virtual engagement

  • In the ‘real world,’ engagement occurs every time somebody visits your studio and interacts with your brand, staff and equipment. 
  • Virtual engagement is about replicating these ‘real life’ interactions online or through technology to increase the affinity between your facility and members. 
  • Virtual engagement is about using data.

 

Why data is important?

  • Make Faster Decisions
  • Improve Member Experience 
  • Insights
  • Club Metrics
  • Opportunities

 

Your Virtual Business

Set Up a Virtual Business

  1. Discovery Phase 
  2. Create Phase 
  3. Implementation Phase 
  4. Evolution Phase

What Functions Should Be Included? 

  • Web portal 
  • App
  • Data analytics

Revenue Streams

  • Referrals
  • Ancillary Spend 
  • New digital subscription model

Notes

The changing world

  • The world of health club and studio operations has changed. 
  • Operators can no longer sit within the four walls of their studio and expect members/clients and customers to attend, let alone join.  
  • In this new world, operators cannot ignore their members/clients in the hope sleeping members/clients will remain that way and prime location will serve them well. 
  • It’s all to play for and the TECH savvy and forward-thinking operators will come out on top

We are at a crossroads. You have two choices:

  1. Continue to do what you do
  2. Adopt a proactive virtual engagement strategy

 

Virtual engagement

  • In the ‘real world,’ engagement occurs every time somebody visits your studio and interacts with your brand, staff and equipment. 
  • Virtual engagement is about replicating these ‘real life’ interactions online or through technology to increase the affinity between your facility and members. 
  • Virtual engagement is about using data.

 

Why data is important?

  • Make Faster Decisions
  • Improve Member Experience 
  • Insights
  • Club Metrics
  • Opportunities

 

Your Virtual Business

Set Up a Virtual Business

  1. Discovery Phase 
  2. Create Phase 
  3. Implementation Phase 
  4. Evolution Phase

What Functions Should Be Included? 

  • Web portal 
  • App
  • Data analytics

Revenue Streams

  • Referrals
  • Ancillary Spend 
  • New digital subscription model
Your clients, like a lot of the world, may be feeling Zoom/Virtual fatigue but we know virtual is here to stay and your business depends on it so how do you re-energize them?

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