On Demand

Top 4 Ways to Create a Digital Video Fitness Business NOW

Top 4 Ways to Create a Digital Video Fitness Business NOW

…And Help It Thrive Afterwards

About this EVENT

With the world of fitness shifting for a period of time, digital video has become a critical solution. During this webinar, you’ll learn about the top 4 video opportunities to help maintain your business during these unsure times and help this business thrive in the future. Learn how to migrate members to a digital solution and convert followers into new business for you. Intelivideo will discuss dedicated strategies for entering a world of digital video for long term success, whether you are an individual owner or a large franchised brand.

Links to Additional Resources

Notes

THE GOAL? “Free to Paid”: execute strategies to turn your fan base into paid subscribers via your digital offerings.

HOW TO DO THAT IN THE THREE MAIN STRATA OF THE FITNESS WORLD:

Trainers

→ Strategies and tools

  • Continue to build a free footprint (IG live, FB live, Zoom) but focus on converting that person into a premium subscriber (and along the way, figure out how to capture emails which THEN lead to becoming premium subscribers)?
  • Great platform recommendations: True Coach, Patreon, Trainerize (offer great calendar feature), Uscreen.
  • Build your email list with low cost companies like Mailchimp: your list is an asset you can use in the future.
  • Monetize with Freshbooks or Stripe (the beauty of a subscription business is Monthly Recurring Revenue [MRR])

PRO TIP: Always record ANY workout you do in order to bank it as content!

Small/Growing Studios

→ Strategies and tools

  • Quickly start a subscription On Demand branded membership (eg, use Intellivideo)
  • Launch a set of basic/core workouts and assets: five intro videos and a guide (then you can buy yourself time to create more content; as you execute live workouts and record, you can edit a bit and add to your video library). 
  • Keep members from cancelling with a reduced video subscription rate (eg, $99 a month to $19.99 per month; yes, you are lowering your revenue for a while, but you’re keeping them around, still connected to your brand and able to work out with their favorite trainers and take their favorite classes)
  • Use live stream as a sales funnel and a way to add to your On Demand library

Large Enterprises

→ Strategies and tools

  • You can get a viable browser-based, branded MVP up within 72 hours – then move on to an APP strategy (60% of fitness activity done through an app, 40% through browser)
  • Coordinate with franchisees on a wholesale video membership pricing strategy
  • Work with your club management software provider to integrate with VOD (e.g., Mind Body Online and FitGrid)
  • Step up from Zoom workouts: live stream through platforms like Socialive, which allows for social and premium pushes as well as recorded options (your live workouts can live as pay-per-view, behind a paywall, or on a landing page where you capture email addresses)

PRO TIPS:

  • Look into becoming an affiliate for established VOD platforms or (Mossa, Les Mills, ClassPass) or seek to license pre-recorded content from established producers
  • Paid ads are paying off like never before (acquire subscribers for about $1)
  • Don’t be intimidated by production value: all you need a GoPro and a good mic (head to Shure for lots of great options), and make sure you’re front lit, not back lit

Notes

THE GOAL? “Free to Paid”: execute strategies to turn your fan base into paid subscribers via your digital offerings.

HOW TO DO THAT IN THE THREE MAIN STRATA OF THE FITNESS WORLD:

Trainers

→ Strategies and tools

  • Continue to build a free footprint (IG live, FB live, Zoom) but focus on converting that person into a premium subscriber (and along the way, figure out how to capture emails which THEN lead to becoming premium subscribers)?
  • Great platform recommendations: True Coach, Patreon, Trainerize (offer great calendar feature), Uscreen.
  • Build your email list with low cost companies like Mailchimp: your list is an asset you can use in the future.
  • Monetize with Freshbooks or Stripe (the beauty of a subscription business is Monthly Recurring Revenue [MRR])

PRO TIP: Always record ANY workout you do in order to bank it as content!

Small/Growing Studios

→ Strategies and tools

  • Quickly start a subscription On Demand branded membership (eg, use Intellivideo)
  • Launch a set of basic/core workouts and assets: five intro videos and a guide (then you can buy yourself time to create more content; as you execute live workouts and record, you can edit a bit and add to your video library). 
  • Keep members from cancelling with a reduced video subscription rate (eg, $99 a month to $19.99 per month; yes, you are lowering your revenue for a while, but you’re keeping them around, still connected to your brand and able to work out with their favorite trainers and take their favorite classes)
  • Use live stream as a sales funnel and a way to add to your On Demand library

Large Enterprises

→ Strategies and tools

  • You can get a viable browser-based, branded MVP up within 72 hours – then move on to an APP strategy (60% of fitness activity done through an app, 40% through browser)
  • Coordinate with franchisees on a wholesale video membership pricing strategy
  • Work with your club management software provider to integrate with VOD (e.g., Mind Body Online and FitGrid)
  • Step up from Zoom workouts: live stream through platforms like Socialive, which allows for social and premium pushes as well as recorded options (your live workouts can live as pay-per-view, behind a paywall, or on a landing page where you capture email addresses)

PRO TIPS:

  • Look into becoming an affiliate for established VOD platforms or (Mossa, Les Mills, ClassPass) or seek to license pre-recorded content from established producers
  • Paid ads are paying off like never before (acquire subscribers for about $1)
  • Don’t be intimidated by production value: all you need a GoPro and a good mic (head to Shure for lots of great options), and make sure you’re front lit, not back lit

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