In today’s episode Shay and Barry share their insights on how boutique studios should be approaching video on demand and live streaming and some majors do’s and don’ts that will set them up for long-term success.
We talk about the dangers of turning to public platforms like Facebook and Instagram to live stream classes, both from a client-safety standpoint and from a business perspective. They also share the many, many considerations that studio owners and instructors should make BEFORE they start live streaming classes and how to course correct if they’ve already jumped the gun.
There is also a light at the end of the tunnel, and in this episode we explore some of the opportunities to improve your business. And the complete overhaul that our industry is undergoing, and how that might actually be a good thing.