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Excerpt from: From Funnels to Flywheels: Learning Sales Models that Work class
Become a BFS INSIDER to access the full class.
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Initial contact, no matter how you do it, isn’t about giving as many people as possible the hard sell.  Instead, it’s about starting a discussion with the right prospect.

This can be done through email, text, or social media.  An email template may start with a personal connection.   Your employees should also have a list of questions that will help them understand the prospect’s specific challenges that they are looking to overcome.

Although the goal of an initial sales email is very rarely a sale, the four stages of AIDA can still be applied to copy designed to create interest, desire, and action – even if that action isn’t to make a purchase then and there, but just to start engagement or a conversation!

Note: These communications should be AUTOMATED!
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USE A PLATFORM THAT ENHANCES + SIMPLIFIES AUTOMATED COMMUNICATION
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Attention – This will be the Subject Line, it is what makes you stand out for the customer to actually open your email. A good subject line sounds like it’s been written by a human and doesn’t sound automated; it doesn’t try to trick recipients into opening the email and it doesn’t set false expectations.

Interest – Next is to generate interest in what you have to say. You should be doing this in the first line of your email. This could include a brief story, drawing attention to a known pain point of your target prospect or stating what you can help your prospects achieve.

Desire – The next step is to create desire for your company by demonstrating its value. Bear in mind that cold sales emails should always – without fail – be short.

Action – Quickly explain to the reader what you want them to do next. In all cases, the easier you make replying, the better. If you’re suggesting a call, state a date and time and ask if that works for them. If you’re asking them if they’d like more information, say that all they need to reply with is a “yes.”

Want to dive further into sales models that work?! Become a BFS INSIDER to access KK Hart’s full class From Funnels to Flywheels: Learning Sales Models that Work

Or want to learn how your platforms can enhance every aspect of your business?!  Watch this presentation from Zingfit on Determining the ROI of Your Tech Stack 

Note: These communications should be AUTOMATED!
.

USE A PLATFORM THAT ENHANCES + SIMPLIFIES AUTOMATED COMMUNICATION
.

Attention – This will be the Subject Line, it is what makes you stand out for the customer to actually open your email. A good subject line sounds like it’s been written by a human and doesn’t sound automated; it doesn’t try to trick recipients into opening the email and it doesn’t set false expectations.

Interest – Next is to generate interest in what you have to say. You should be doing this in the first line of your email. This could include a brief story, drawing attention to a known pain point of your target prospect or stating what you can help your prospects achieve.

Desire – The next step is to create desire for your company by demonstrating its value. Bear in mind that cold sales emails should always – without fail – be short.

Action – Quickly explain to the reader what you want them to do next. In all cases, the easier you make replying, the better. If you’re suggesting a call, state a date and time and ask if that works for them. If you’re asking them if they’d like more information, say that all they need to reply with is a “yes.”

Want to dive further into sales models that work?! Become a BFS INSIDER to access KK Hart’s full class From Funnels to Flywheels: Learning Sales Models that Work

Or want to learn how your platforms can enhance every aspect of your business?!  Watch this presentation from Zingfit on Determining the ROI of Your Tech Stack