Here’s How I Survived When a National Brand Opened On My Block

When not one, but three, national fitness brands open locations near your studio, you might think it’s time to hit the panic button. Not so for Amy Glosser, founder of small, community-based studio BYKlyn, who faced significant competition when several well-funded studio chains set up shop on her block. In this revealing session, Glosser will share exactly how she managed to survive and thrive by carving her own niche in a crowded market. You’ll learn how to capitalize on what differentiates your studio from the big boys and how to use those strengths to appeal to your specific target market.