Nearly 17 years ago, Eschbach was among the first in the industry to bring to market a wellbeing brand, a new concept that addresses mind + body, through spa + boutique fitness – under one roof. In her Keynote, she’ll share her inspiring story, including how she built a national brand while weathering a recession, why she took the self-owned route rather than franchise, and why she decided to sell to Hyatt in 2017, and continue to lead the organization under new ownership.
“Prior to founding Exhale, we worked for a club and spa management company with over 50 properties in 16 markets under management. After many years of doing takeovers and turnarounds, we became convinced what people wanted from spa and fitness industry did not exist, and that it needed to move in another direction. We saw a void for an everyday wellbeing experience that transforms lives—and created Exhale to fill it.”