Using Dynamic Pricing to Increase Your Studio’s Profits

Dynamic pricing works wonders for profits in a lot of industries. Hotels and airlines charge different prices depending on the day of the week, time of day or date. Uber uses surge pricing during peak travel times. Movie theaters offer matinee pricing during the day when shows aren’t as crowded. It also works in the boutique fitness sector: Studios automatically adjust class prices to meet real-time demand – that means for popular classes, prices go up. For less-populated classes, prices go down. In this informative discussion, panelists will share why and how they implemented dynamic pricing in their studios – and how it fits into their long-term plan. You’ll leave knowing the pros and cons of this pricing model, whether dynamic pricing will work for your studio, and how to incorporate it into your specific business.

Moderated by: Roxy Borger