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Yes, your instructors can definitely be instrumental in helping you retain your members—from delivering an in-class experience that creates an emotional connection between members and your studio, to promoting their classes when they’re not at the gym. Four ahead-of-the-curve studio owners, who spoke about successful studio ownership at BFS, share their insider secrets for how to inspire staffers—studio managers, instructors, trainers and front-of-house associates—to perform at their peaks on the daily.
