Emma Barry


Emma Barry calls herself an observer and a catalyst. Founding member of group fitness juggernaut Les Mills International and former director for luxury lifestyle brand Equinox, she has excelled in senior roles in programming, product development, training and people.

Barry consults for the fastest-growing fitness segments: budget clubs and boutique studios. She’s also a prolific writer, sought-after speaker and mentor – she’s also fluent in “what happens next” in fitness. She contributes to global forums, trend panels and women’s events. Barry specializes in lighting fires under people and projects that need action – now.

Barry has authored Customer Engagement in Boutique Studios – the 2018 Retention Report for Europe Active and Building a Badass Boutique, facilitated the London event Sweat – Powering Boutique Fitness, and delivered boutique insights on The Fitness Business Podcast and Escape Your Limits Podcast.

READ: 5 Questions with Emma Barry

BFS Contributions