Greg believes that every great brand starts with a great story. Without a clear story that you stand by and believe in, you are rudderless—vulnerable to shifting trends, waves of gossip, the press, even tough tweets. Greg’s goal is to create powerful, magnetic brands that attract customers and talent.
His current company, Monaco Branding and Creative, is committed to helping people and companies build indelible brands. He works with authors, entrepreneurs, executives, and recording artists to build their brand presence. He has also helped renowned organizations like the Girl Scouts of the USA, American Express, BASF, and others build brand magnetism. He is a contributing author for Entrepreneur.com, Advertising Age, and Human Resources Executive and tours the U.S. conducting branding and storytelling workshops.
Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Bulgari, AT&T Wireless, SAP, and IBM to name a few. Greg has also enjoyed many pursuits: architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his partner Jill and their three children: Aidan, Cameron and Kylie.