Top Questions: SHOULD YOU POST PRICING ON YOUR WEBSITE?

BFS

Share on facebook
Share on twitter
Share on linkedin
Share on facebook
Share on twitter
Share on linkedin
Reading Time: < 1 minute

Answer 1:

Contributed by Chris Gallo, VP of Business Development for ClubReady

My advice would be to post price for only for some sort of intro offer OR instead create a seamless, low barrier single trial class signup that can be done online to get the person in the door to get immersed into the real studio experience.

Answer 2:

Contributed by Brittany Welk, Co-Founder & COO of LadyStrong Fitness

I don’t believe you should post your pricing on your website, especially if you are a small individual location. I think it allows the public to make an opinion based on human nature of fear of investment without evening getting the opportunity to see the value provided.

Answer 3:

Contributed by Susan Rothman, Multiple Franchisee Owner, Pure Barre Chicago

Some brands have found success by not showing pricing online and instead, connecting with prospective clients 1:1 before their first visit or purchase. This studio-directed contact provides the opportunity to shift the focus from price to relationship-building, so selling comes from a consultative stance (who is the client and what do they need?), not a transactional, priced-based one led by the client. There are certainly additional factors to consider when it comes to this approach, but it’s a powerful strategy when executed well.

 

BFS CONCLUSION:

Show your value before you show your rates!

Recommended Webinars

Recommended Reading

The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners

The Massive Opportunity To Start Fresh: 5 Reopening Ideas for Boutique Fitness Owners

Reading Time: 5 minutes Reopening our company doors to our clients presents us with an unprecedented opportunity to start fresh.…
Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive

Time to Reopen: How Boutique Fitness Companies Can Not Only Survive, but Thrive

Reading Time: 9 minutes   As states begin to greenlight business re-openings following shelter-in-place orders, boutique fitness operators should take…
Exploring a licensing business model with Sadie Kurzban of 305 Fitness

Exploring a licensing business model with Sadie Kurzban of 305 Fitness

Reading Time: 3 minutes 305 Fitness had been pivoting their business model into instructor training/licensing for well over a year…
Time to Reset Your Fitness Business During COVID19

Time to Reset Your Fitness Business During COVID19

Reading Time: 6 minutes At a time when the world is going through tremendous fear and uncertainty in our industry…

READ MORE ON THE BLOG

BFS brings you relevant knowledge and content for your business
at all times.  Check out more on the blog below and join the Insiders
for premium content

Search Topics Here: